Marketing

Unforgotten Brands: Mountain Dew

Mountain Dew isn't just a drink — it's a cultural phenomenon. Mountain Dew's story is one of resilience, adaptation, and…

9 months ago

Unforgotten Brands: Rajdoot

Rajdoot stood for freedom, simplicity, and rugged reliability, carrying people and their hopes across India's evolving roads.

9 months ago

Unforgotten Brands: Nutrine

Nutrine wasn't just a business. It was a belief that sweets could bring joy, that rural India could lead, and…

9 months ago

Unforgotten Brands: KFC

KFC and Colonel Sanders' story is persistence, reinvention, and real tastes. The Colonel left a legacy, not simply a recipe.…

9 months ago

Unforgotten Brands – Wrigley’s

Wrigley knew how to connect the product to emotion and reshaped how the world viewed chewing gum—from a noisy annoyance…

9 months ago

Unforgotten Brands: KitKat

Kit Kat is the world’s most iconic chocolate-covered wafer bars. It’s a symbol of both nostalgia and innovation in snacking.

9 months ago

Unforgotten Brands: Toblerone- The Triangular Icon of Swiss Chocolate

Toblerone's story is a tapestry of innovation and identity. It is not just a chocolate bar but a cultural artefact—one…

9 months ago

Turning Problems into Profits – How Brands Did It

By tackling big, scary problems head-on and leveraging them to build something better, the best companies achieve significant success.

10 months ago

The Longer They Stay, The More They Pay

Getting customers through the door earns you a rupee, but making them stay—whether with a food court or a scrollable…

10 months ago

Selling What’s Free: How Indian Brands Turn Water Into Gold

Despite the fact that water is essentially free in our nation, millions of people pay for the version that is…

10 months ago