Marketing

From Plates to Bowls: What Pet Food Brands Can Learn from Human Weight Management Trends

Addressing pet obesity through innovative products, enhanced services, and consumer education can benefit both pets and businesses

2 days ago

Nostalgia-Washing: When The Past Tries To Sell The Present

The power of nostalgia lies in its ability to create emotional connections, but only when used with intention and authenticity

3 days ago

Learning by Watching: Unlocking the Power of Social Learning Theory

People constantly absorb new information from their environments, whether it is in the classroom, on the job, or through the…

1 week ago

Iconic Ads: Diesel—Be Stupid

Diesel's daring experiment demonstrated that taking a risk might be the most intelligent decision in a society that frequently favours…

1 week ago

Who Are We? Understanding the Power of Social Identity Theory

Social Identity Theory lays out a blueprint for comprehending how membership in a group influences one's sense of identity and…

1 week ago

The Silent Witness: Unmasking the Power of the Bystander Effect

The bystander effect shows a contradiction in human nature: when many individuals are around, fewer of them will take action

1 week ago

Small Yes, Big Win: The Magic of the Foot-in-the-Door Technique

We commonly employ psychological commitment and consistency to persuade individuals to accept increasingly ambitious requests.

2 weeks ago

Priming: The Invisible Force Shaping Your Decisions

Priming exemplifies the power of subliminal cues to influence cognition, action, and choice

2 weeks ago

All Eyes on You? Unpacking the Spotlight Effect and Why It’s All in Your Head

The spotlight effect is a typical bias that causes us to overestimate the amount of attention we think other people…

3 weeks ago

The Science of Familiarity: How the Mere Exposure Effect Shapes Your Preferences

Understanding this effect can help businesses and individuals strategically foster trust and preference through consistent, repeated exposure.

3 weeks ago