Marketing

Surviving the Q-Commerce Wave: How Kirana Stores Can Fight Back

Discover how India’s kirana stores are adapting to the quick commerce revolution with tech, delivery models, and digital transformation strategies.

5 days ago

The Story Behind Father’s Day – And What It Teaches Us About Influence

A close look at why traditions like Father's Day persist and what they indicate about our values, nostalgia, and beliefs.

6 days ago

The Customer Is Not Always Right (And That’s Not a Crime)

Think the customer is always right? Think again. A light take on why setting boundaries is key to great service—and…

1 week ago

Why Great Stories Stick — And What Brands Can Learn from the Movies

Learn why storytelling matters more than features in branding. Discover how great brands win hearts like great movies win audiences.

1 week ago

Humans Don’t Buy Products — They Buy Better Versions of Themselves

Discover why customers don't just buy products — they buy aspirations, identity, and transformation. Becoming a better version of oneself.

1 week ago

Is Your Packaging Customer-Centric Enough?

Great packaging isn’t just protective—it’s customer-centric. Learn how brands can create packaging that’s easy to open, reusable, sustainable, and emotionally…

2 weeks ago

Unforgotten Brands: Ceat Tyres

Modern production plants, strategic alliances, and solid R&D infrastructure have made CEAT a trusted brand worldwide

3 weeks ago

Unforgotten Brands: Medimix

Medimix has stayed true to its roots. It remains handmade, herbal, and Ayurvedic—a rare feat in today's fast-paced consumer market

3 weeks ago

Unforgotten Brands: Chandrika Soap

What began as a two-person operation in a small town has now evolved into a global Ayurvedic brand, still upholding…

3 weeks ago

Unforgotten Brands: Parle Monaco

From a bicycle-based sweet-selling venture to becoming one of India’s most iconic biscuit brands, Parle Monaco is a story of…

4 weeks ago