Ujala has shown a strong willingness and resilience as it has faced competition and successfully countered it
Bisleri is synonymous with water in India. Customers ask for Bisleri when they refer to packaged drinking water.
It is the strength of the brand that despite indifferent support for some years, Limca has managed to hold its…
Lucky Ray-Ban. When companies cut prices to reach the "affordable luxury" market, few high-end businesses survive.
Sometimes less is more. Customers' delight might suffer if they are given too many options to choose from.
Enzo Ferrari insulted Ferruccio Lamborghini when the latter had suggested some improvements to the Ferrari cars, thus.....
A ritual is a planned series of symbolic activities generally characterised by formality and repetition that lacks clear utilitarian aim
Apart from being a football superstar, Sadio Mane has perhaps donated more than any other to develop the remote parts…
The success of Frances Tiafoe can be attributed to hard work and dedication, and making the most of bad circumstances.
The use of simplicity results in the elimination of confusion, the establishment of certainty and thereby increasing loyalty