General

Exploring New Pet Ancillary Services

With the new trends like humanization, there have been a nymber of pet ancillary services which seen pick momentum

4 years ago

Increased Availability – Increased Distribution – Pet Care

Distribution has improved significantly in India. This has resulted in increased availability of products and range in each category.

4 years ago

Trends Shaping the Indian Pet Industry

Several factors - demographic, social and behavioral are changing the way pets are being looked at in India.

4 years ago

Iconic Ads: Apple – Think Different

This commercial changed the perception of Apple when it was seen as a sinking ship in 1997.

4 years ago

Unsung Heroes – Malcolm Mclean & Containerization

Malcolm Mclean changed the transportation business by spearheading the usage of containers increasing effeciences.

4 years ago

Cincoro Tequila & Micheal Jordan

Micheal Jordan co-owns Cincoro and it is by chance he got to co create the brand.

4 years ago

Oops! Nike let Stephen Curry Slip Through

Nike for all its marketing and business muscle did not identify Stephen Curry as a potential star. And they treated…

4 years ago

How Nike got Micheal Jordan

How Nike signed up Micheal Jordan in spite of him wanting to go with Adidas. The deal and Air Jordan…

4 years ago

Clooney + Gerber + Tequila

George Clooney & Rande Gerber created and sold their Tequila brand Casamigos to Diageo. They focused on the contents in…

4 years ago

Hollywood in Football

Ryan Reynolds & Rob Mcelhenny bid for a football club Wrexham not just for football but to leverage it for…

4 years ago