The mindset of many organisations need to change. Customer service is a profit centre and not a cost centre.
Data Analytics is starting to play an important role in player transfers and contract negotiations. Football is just one example
No Name created a brand without being one. In a market with multiple private label brands, No Name carved a…
The Cobra Effect, or Perverse Incentives, describes unintended negative consequences when a reward is offered to solve a problem
Without reading the fine print, looks like Spotify has got a great deal by sponsoring Barcelona and branding Camp Nou
“A person's name is to him or her the sweetest and most important sound in any language.” – Dale Carnegie.
Using the Bezos Regret Minimization Framework will help you make better decisions in your job, business, and relationships.
Everyone likes good stories. Here are some indicators on how to write a good marketing story. Chances are readers will…
The Netflix kind of series is something that may drive eyeballs to hockey in India. Everyone loves stories. Dribble to…
Using analytics and his knowledge of betting, Matthew Benham changed the fortunes of Brentford Football Club to make it a…