Nike for all its marketing and business muscle did not identify Stephen Curry as a potential star. And they treated…
How Nike signed up Micheal Jordan in spite of him wanting to go with Adidas. The deal and Air Jordan…
George Clooney & Rande Gerber created and sold their Tequila brand Casamigos to Diageo. They focused on the contents in…
Ryan Reynolds & Rob Mcelhenny bid for a football club Wrexham not just for football but to leverage it for…
If there is one game that has picked up during the pandemic has been golf. The number of people playing…
Kanye West believed in himself and his talent, even when the chips were down. He proved that he was good…
Visionaries were not perfect. They took some strategic steps. Some got lucky, some were not.
Star players need not make great captains and great captains need not be star players. The skills required are different.
Lego has partnered with many brands which are seemingly unrelated, but adds a lot of muscle to Lego through the…
Deloitte found that organizations that create a “human experience” were twice as likely to outperform competitors in terms of revenue…