Business

Analytics, Betting and a Football Club – The Brentford Success Story

Using analytics and his knowledge of betting, Matthew Benham changed the fortunes of Brentford Football Club to make it a…

4 years ago

The Facebook Rebrand to Meta

The future of Facebook or Meta now hinges on the adoption of a virtual world by users/ consumers in large…

4 years ago

The Negative Power of Consumer-Platform Businesses

Dominance in the market can create an unbalance with technology based consumer platform businesses.

4 years ago

Humanization and Human-Grade Pet Food

Thanks to Humanization, many pet owners are shifting from "high quality (for pets)" to "humanised."

4 years ago

‘Petization’ of Human Brands

Many human brands are now foraying into the pet space by extending their brand equity. The trend I call Petization…

4 years ago

Brand Communities – Getting Started

Brand or Cause led communities are probably the best ways to grow a brand. However starting off should be well-…

4 years ago

Exploring New Pet Ancillary Services

With the new trends like humanization, there have been a nymber of pet ancillary services which seen pick momentum

5 years ago

Humanization of Pets & Pet Products

Humanizing products are primarily motivated by the bond that exists between humans and their pets. Pet humanization isn't a fad.

5 years ago

Unsung Heroes – Malcolm Mclean & Containerization

Malcolm Mclean changed the transportation business by spearheading the usage of containers increasing effeciences.

5 years ago

Cincoro Tequila & Micheal Jordan

Micheal Jordan co-owns Cincoro and it is by chance he got to co create the brand.

5 years ago