Red Bull dominates marketing. Their marketing technique is extreme. They utilise several strategies, but everything focuses on generating material and…
Lucky Ray-Ban. When companies cut prices to reach the "affordable luxury" market, few high-end businesses survive.
Shampoo had previously been out of reach for the general public. Chinni Krishnan and Velvette changed this with shampoo in…
Carefully planned and executed strategy helped Ghari overtake both Nirma and Wheel to capture the leadership position
By catering to smaller audiences, brands that are niching are able to offer a focussed offering which appeals to them
Jeff Johnson and Nike are inextricably linked. He was responsible for setting up the network and gave Nike its name
From a resounding flop to a roaring success in the Indian market, Gillette had to rough it out initially due…
Sometimes less is more. Customers' delight might suffer if they are given too many options to choose from.
Enzo Ferrari insulted Ferruccio Lamborghini when the latter had suggested some improvements to the Ferrari cars, thus.....
As the quality pet food gains more importance, pet food trends largely mimic human food ones.