Business

Forgotten Brands – Chelpark Ink

Chelpark was the go-to fountain ink brand before 2000. With the advent of other types of pens and computers, the…

3 years ago

Forgotten Brands – Premier Padmini

The Premier Padmini was among the premium cars of its time but lost its way with the onslaught of savvier…

3 years ago

Forgotten Brands – Chandamama

Famous for its unique illustrations and stories, Chandamama was a renowned children's magazine published monthly.

3 years ago

Forgotten Brands – Indrajal Comics

Indrajal comics were widely read in the 1980s, but unfortunately many people born in the 1990s and 2000s have never…

3 years ago

Forgotten Brands – Phantom Cigarettes

Despite its contentious, harmful reputation, these "cigarettes" will be warmly remembered by '90s kids.

3 years ago

Forgotten Brands – Poppins

The multi coloured candy from Poppins was a favourite of children but unfortunately it could not withstand the onslaught of…

3 years ago

Forgotten Brands – Binaca & Binaca Geet Mala

Typical of brands that could not keep up, Binaca fell by the wayside even though it had created great brand…

3 years ago

Abundant Rarity – Growing Luxury Brands

Due to globalisation, digital impact, and the persistent pursuit of growth, exclusivity and rarity are merging.

3 years ago

Gatorade – Preventing Dehydration

The first commercially available sports drink has likely averted innumerable cases of heat stroke, especially in hot conditions.

3 years ago

Inclusive Gaming – Microsoft’s X Box Adaptive Controller

With inclusive design, people with disabilities have their needs taken into account from the very beginning to the very end

3 years ago