Business

Shrinking to Grow

Shrinking to grow can be a viable strategy for businesses that are struggling or that want to reposition themselves for…

2 years ago

Less is More- The Scarcity Principle

A product, service, or piece of content increases in value as it gets more scarce or difficult to acquire.

2 years ago

Smart Growth: How Adjacency Expansion Can Propel Business Forward

Constant expansion into complementary markets and industries to leverage and, in most cases, bolster a company's prosperous foundation.

2 years ago

The Pepsi Paradox

Blind tasting tests consistently show that Pepsi is the winner, even though Coke is often considered the superior brand.

2 years ago

Unforgotten Brands – Mathrubhumi Newspaper

The contributions of Mathrubhumi to the independence movement and the growth of Malayalam language and culture are enormous.

2 years ago

Contradictory Brands and Their Implications on Brand Portfolios

Effectively managing contradictory brands requires careful positioning, strategic alignment, and a clear understanding of the target audience

2 years ago

Unforgotten Brands – Woodlands Hotel

One of the other proponents of Udupi cuisine has been K. Krishna Rao, famous for his Woodlands brand of hotels

2 years ago

Unforgotten Brands – Dasaprakash

Dasaprakash has been one of the original flag bearers of the Udupi cuisine.

2 years ago

Why Are Discounts Like Steroids?

LIke steroids, discounts, if used indiscriminately, can lead to serious consequences, which can be detrimental to business

2 years ago

Unforgotten Brands – Joy Ice Cream

Joy has always prioritised making its wares accessible to all individuals. On the other hand, premium quality was never compromised.

2 years ago