Business

Unforgotten Brands: Nirodh

Inspite of being a popular name Nirodh has been a failure especially due to positioning, packaging and communicaton

2 years ago

Unforgotten Brands: Malabar

The dedication, honesty, and high quality of Malabar's jewellery have made them very successful and are growing rapidly

2 years ago

Marlboro: Same Product, Different Audience = Success

A huge accomplishment was the transformation of Marlboro from a cigarette for women to the symbol of a manly smoking…

2 years ago

Quaker Oats: Repositioning from Horses to Humans

Quaker Oats has grown into a household name thanks to its keen eye for consumer needs, willingness to try new…

2 years ago

Unforgotten Brands: Liberty Shoes

Liberty Shoes continues its growth trajectory because of its solid foundation, diverse product range, and devoted consumer base.

2 years ago

Mountain Dew: Same Product, Different Customers = Success

Mountain Dew exemplifies the significance of knowing one's audience, adapting to changing cultural norms, and being flexible

2 years ago

Unforgotten Brands: L&T

L&T's legacy is not just in the projects it has completed, but in the enduring values and standards it set…

2 years ago

Unforgotten Brands: VRL

The success story of Vijay Sankeshwar has served as an inspiration to countless others. Starting his logistics company in the…

2 years ago

Unforgotten Brands: Zandu

From its modest origins to its widespread recognition, Zandu has become a household name especially in pain relief

2 years ago

Unforgotten Brands: HDFC

Hasmukhbhai Parekh’s life and work left an indelible mark on India’s financial landscape. His dedication to service, innovation, and ethical…

2 years ago