Business

Automation and Loyalty: Striking the Right Balance in Customer Service

Discover why over-automating customer service hurts loyalty, and how blending tech with human care builds trust, empathy, and long-term retention.

3 weeks ago

Brand Survival Techniques: Thriving Amid Change and Crisis

Survival isn't about slashing prices or luck. It's about preparedness, adaptability, emotional connection, and purpose

3 weeks ago

Data & Creativity – Can The Twain Meet?

Discover how brands like Titan, Amul, Nykaa, and Gap show why blending insight with imagination drives lasting success.

4 weeks ago

Creating and Managing Brand Portfolios: Balancing Strategy, Scale, and Storytelling

Managing a brand portfolio takes discipline to prune, wisdom to differentiate, and foresight to adapt.

4 weeks ago

Excellent Customer Experience isn’t Optional – It’s Foundational

Design the whole business around the customer, not just the product. Real examples show why.

4 weeks ago

Health and Wellness Opportunities in a Shifting Pet Treat Market

Pet treat spending is under pressure, but health-focused, value-driven treats offer growth. Discover how brands can thrive with “smart indulgence.”

2 months ago

As Cat Ownership Rises in India, Are Pet Food Companies Catching Up?

Cat ownership in India is on the rise, driven by Gen Z and Millennials. Yet pet food companies lag behind…

2 months ago

Why Kellogg’s Lost Its Place at the Breakfast Table: Strategic Missteps in a Changing Market

Kellogg’s went from cereal king to snack player. Learn how shifting habits, health trends & digital misses forced its reinvention…

2 months ago

Unforgotten Brands: Blue Star

Discover Blue Star’s journey from a ₹2,000 startup in 1943 to a global leader in cooling and engineering solutions with…

2 months ago

Unforgotten Brands: Airtel

Discover the inspiring journey of Airtel from its humble beginnings to becoming a global telecom powerhouse.

2 months ago