Campa Cola started out as an imitation of Coca Cola once it pulled out from India in 1977 due to…
Heineken hoped to inspire individuals to prioritize their well-being and relationships leading to more productive and motivated work and a…
The Lux - "Soap with a Lump" initiative showcases the transformative impact of creative thinking and a purpose-driven approach
Look at how Volkswagen set up a small reminder from a loved one to slow drivers down just as they were…
Brand voice helps firms stand out, connect emotionally, be consistent, enhance engagement, establish a feeling of belonging, and gain customers'…
It would seem that the Google and Apple tie-up was more than just a win-win; it was also akin to…
Customers will relate to the story's humorous and touching tale while they shop for Christmas presents for their loved ones.
A brand's ability to convey its messaging, establish trust, and influence customer behaviour is enhanced by the recognition
Repositioning through packaging that is both aesthetically pleasing and useful while being true to the brand's values is key to…
This direct marketing advertisement became one the most famous and also the most imitated advertisements of all time