To boost the circulation of Maharashtra Times, a marketing activity was conducted to associate each day with a colour
Palmolive transitioned from relative obscurity to household name status by 1912. A forgotten product became a brand
Durex has successfully tackled taboo subjects from the Indian conversation by combining educational initiatives with fun and smart marketing
The Handshake Hunt campaign hit an all-time high. People started looking for handshakes in TV shows after seeing the promo.
Groups can make better decisions that represent members' actual interests and preferences if they identify and resolve the dynamics
The "Ketchup Fraud" campaign succeeded in turning a potentially negative situation into a positive one and reinforced customer loyalty
Spotify's "Sound Tour" campaign was a testament to the company's commitment to reimagining storytelling and authenticity in marketing
The alliance between Burger King and Mickey S.R.L. in Paraguay exemplifies the intersection of legal strategy and marketing innovation.
Coca-Cola revitalised its brand image and fostered important cultural debate by introducing a Black Santa Claus.
In the ever-changing world of Twitter, active interaction is crucial, and passive broadcasting is out. Calvin Klein does it well