KFC and Colonel Sanders' story is persistence, reinvention, and real tastes. The Colonel left a legacy, not simply a recipe.…
Wrigley knew how to connect the product to emotion and reshaped how the world viewed chewing gum—from a noisy annoyance…
Kit Kat is the world’s most iconic chocolate-covered wafer bars. It’s a symbol of both nostalgia and innovation in snacking.
Getting customers through the door earns you a rupee, but making them stay—whether with a food court or a scrollable…
Your brand’s story needs a visual punch to stay memorable. Take a leap, be bold, and your story will resonate…
Successfully navigating the Attention Economy entails telling relevant tales, personalising experiences, embracing visuals, developing communities, exploiting real-time trends, and forging…
Creating a buzz before your product is ready builds a customer base and a community of excited fans, especially in…
Even if your product lacks excitement, your marketing should never fall flat.
While everyone else followed the "smart" approach, they took the unconventional path - 'unsmart' workable solutions
The endowment effect is a natural part of human behaviour that businesses can leverage to boost sales and customer loyalty