With “Adoptable,” Pedigree has redefined purpose-led marketing by using AI and targeted, programmatic advertising to promote dog adoption.
Indian consumers want familiar foods made healthier. From millet snacks to protein lassi, the future lies in reinventing local favorites,…
Discover the psychology behind Labubu craze —learn why these quirky figurines sell out instantly and fuel a billion-dollar collectible culture.
Brewing More Than Coffee: How Indian Café Chains Can Build Thriving Communities
You're not in the business of just selling products. You're in the business of emotional transformation. Get that part right
Avoid psychological traps that confuse e-commerce shoppers. Learn how clarity in copy boosts trust and conversions. Real tips, human tone.
Most brands sound the same—and get forgotten just as easily. Learn how to build a unique brand voice customers will…
Discover the psychological reasons customers forget brands—and how smart DTC brands build emotional memory, community, and identity to stay top-of-mind.
common DTC positioning mistakes that confuse new buyers—and how Indian brands are fixing them with clarity and customer-first messaging
How top eCommerce brands create habit-forming experiences that turn first-time buyers into lifelong fans