Advertising

Hidden Nuggets: Nestle Cappuccino Eclairs – Sign of Growing Up

A simple and sharp brief was the basis for a series of relatable, entertaining films for Nestle Cappuccino Eclairs.

4 years ago

Hidden Nuggets: Polo – What’s Your Hole Story?

Rather than focus on the benefits like other brands, it was decided that Polo would focus on the 'hole' and…

4 years ago

Iconic Ads: Hajmola – Masterji

This simplicity of the idea, the humour & naughtiness of the kids & the Masterji's involvement resulted in an iconic…

4 years ago

Square Vs Diamond Shreddies – Creativity Boosts Sales

The story of Shreddies is a great example of how a brand can gain intangible value without making any changes…

4 years ago

KFC and a Cultural Tradition in Japan

Capitalising on the wish for the Japanese to follow the American way within the local cultural norms made KFC a…

4 years ago

Iconic Ads: Apple – Welcome, IBM. Seriously!

This ad positioned Apple as an upstart/ rebel against the bigger and established competitors like IBM.

4 years ago

Iconic Ads: Citroen – Eiffel Tower

Andre Citroen was also a marketing whiz and he understood of making an impact with advertisements and top of mind…

4 years ago

Iconic Ads: Pears – Bubbles

Barratt brought high culture into commercialism with this iconic advertisement of Bubbles for Pears much to chagrin of the purists

4 years ago

Iconic Ads: Araldite

Showing the true strength of the adhesive property of Araldite resulted in a series of iconic advertisements

4 years ago

Iconic Ads: Lyndon Johnson Presidential – Daisy Girl

The Iconic Ad of Daisy Girl for Lyndon Johnson Presidential Campaign set the future for negative political advertising.

4 years ago