Hovis Bike Ride's popularity has been put down to its nostalgia for wholesome images of village life, as well as…
Young men who drank Foster's were associated with his brashness and swagger and enjoyed making fun of archaic British traditions.
Advertising for Hamlet helped it become the best selling cigar in the UK. Four out of every ten cigars sold was a Hamlet.
Oreo capitalised on an event which was topical. However the preparation was what drove the success
To put an end to the Beetle nameplate, Volkswagen released its video obituary for the automotive icon as a proper…
The focus of the Silhouette campaign, switched from a product focus to urging consumers to “buy the emotion.”
This is a campaign that turned around the fortunes of the egg industry. Roz Khao Ande became a big hit.
“Because I am worth it” was neither about pleasing people nor about presenting the typical image of a woman.
The podcast of the story behind the famous line
This advertisement for Kenneth Cole sparked the beginning of the legendary advertising agency Kirshenbaum + Bond.