For over sixty years, Lucky Charms and Lucky the Leprechaun have represented more than a cereal — it’s a symbol…
Tony the Tiger turned Kellogg’s Frosted Flakes from a simple cereal into a timeless brand icon through storytelling, personality, and…
Decades later, "Aren't you glad you use Dial?" remains one of the most recognisable taglines in advertising history
An Iconic Advertising Campaign That Redefined Toilet Paper Marketing Brand Origins: Charmin Introduction (1928): The Hoberg Paper Company in Green…
This campaign didn't just sell watches — it sold confidence. ur gear, your decisions, and your choices could withstand stress…
Wheaties wasn’t just cereal — it was a dream of achievement, turning athletes into legends, sports into stories, and breakfast…
The Campbell Kids became templates for advertising mascots, showing how a character could embody a brand’s values while sparking affection…
Why simple, consistent marketing wins: lessons from Amul, Fevicol, Indigo & Royal Enfield on differentiation, coherent strategy and lasting brand…
Discover how subtle brand nudges shape loyalty and influence consumer choices through real stories and Indian brand examples.
Build lasting brand value by investing in Brand DNA — the everyday promises, operations and behaviours that sustain trust beyond…