Advertising

Iconic Ads: Timex – It Takes a Licking and Keeps on Ticking

This campaign didn't just sell watches — it sold confidence. ur gear, your decisions, and your choices could withstand stress…

2 months ago

Iconic Ads: Wheaties – Breakfast of Champions

Wheaties wasn’t just cereal — it was a dream of achievement, turning athletes into legends, sports into stories, and breakfast…

2 months ago

Iconic Ads: Campbell Soup – The Campbell Kids

The Campbell Kids became templates for advertising mascots, showing how a character could embody a brand’s values while sparking affection…

2 months ago

Marketing Isn’t Rocket Science: Why Fundamentals & Simplicity Win

Why simple, consistent marketing wins: lessons from Amul, Fevicol, Indigo & Royal Enfield on differentiation, coherent strategy and lasting brand…

2 months ago

The Subtle Art of Brand Nudges: When Loyalty Meets Influence

Discover how subtle brand nudges shape loyalty and influence consumer choices through real stories and Indian brand examples.

2 months ago

How to Avoid Brand Fatigue & Why Brand DNA, Not Campaigns, Drives Lasting Growth

Build lasting brand value by investing in Brand DNA — the everyday promises, operations and behaviours that sustain trust beyond…

2 months ago

Great Campaigns: Purina – Kitten Therapy

Kitten Therapy shows how creative content, brand support, and sincere advocacy can combine to create joy — and real, measurable…

2 months ago

Great Campaigns: Mini and SPCA – Driving Dogs

How MINI, SPCA and FCB trained rescue dogs to drive — a viral campaign that boosted adoption interest 590%, earned…

3 months ago

Great Campaigns: Grupo Caridad – Pure Breeds

This marketing went beyond one holiday. To dispel a myth. Grupo Caridad reminded Peru and the globe that all dogs,…

3 months ago

Great Campaigns: Territorio de Zaguates – Unique Breeds

“Unique Breeds” was more than an ad—it changed culture. It gave each stray dignity and converted shame into delight.

3 months ago