As part of their advertising campaign in 2011, around Thanksgiving, Patagonia ran an advertisement with the headline "Don't Buy This Jacket."
Nike's "Secret Tournament" commercial, created by Wieden & Kennedy, has been acknowledged as being the best for the Football World…
What happens when Alexa loses her voice and a few notable replacements come in. A humorous take involving Bezos
The use of directives to influence people's actions is nothing new. However, they often fall short since they resist being…
When it comes to getting people's attention, Volvo changed the game. The biggest interception did not occur during Super Bowl…
Chanel's Mother's Day changes from the brand's usual style. And it does not dilute their brand's distinctiveness.
The Singapore Girl represents the best of Asian hospitality. She makes you feel at home and she wins over the hearts
British Airways has abandoned a multimillion-dollar facelift that began just two years before in favour of the Union Jack.
Observing the backlash that the makeover has received in the may be terrifying for a marketer, but it also offers…
Shot On iPhone began as a simple concept and has now become a trademark representing the greatest quality in the…