If brands don't adapt to new trends and remain culturally relevant, they will be forgotten or irrelevant.
Tourism in Kerala has grown in popularity, the state tourist board has maintained a steady and systematic marketing strategy and…
Consumers now want businesses to deliver trustworthy information, take a stand on social problems, and give back to society.
Gold Spot was the most popular "Uncola" of its time in India because of the advertising and the 'Zing' it…
Ken Pappanduros, SVP, Group Creative Director at Rubin Postaer & Associates (RPA) takes us through the making of the award-winning…
Ujala has shown a strong willingness and resilience as it has faced competition and successfully countered it
Unilever was forced to rethink its strategy when Nirma washing powder, quickly gained marketshare
P&G's "Thank You Mom" Olympic marketing campaign was a masterful attempt to tap into a timeless human value in order…
The Tata Nano was supposed to be a groundbreaking new kind of automobile, but instead it became a disaster.
Advertising campaigns with a Fluent Device are more likely to generate market share & profitability than ones without