The goal of Heineken was to convince people to stop focusing on their differences and start focusing on what brings…
The phrase Halitosis was created to give a medical feel to bad breath. Listerine leveraged that to become a market…
These days, product placement has become a larger-than-life notion that's always updating the way products are shown.
The UNICEF Tap Project was an initiative to provide clean water to children in developing countries started by Droga &…
Estee Lauder leveraged its strengths to take on a social cause and act as a catalyst for a worldwide movement
The Happy Meal's origins are disputed. It shows creative individuals from across the globe having the same insight at the…
There has never been an advertising campaign in the US more effective in reducing tobacco usage among youth than Legacy's truth campaign.
In a market saturated with conventionally shaped candies like squares and rectangles, Toblerone deliberately developed a visual brand that celebrates…
Hostile brands throw down a challenge. They dont market in the traditional sense; rather, they anti-market.
Repositioning is the process of shifting how others think about you or your competitors.