Retail is shifting fast. Discover how Indian and global consumers are changing, and what retailers must do to stay relevant…
Bob Brooks and Benton & Bowles turned Crest’s fluoride science into emotion with the iconic “Look Mom, No Cavities!” ad…
That universal truth gave “Be All You Can Be” its longevity. It wasn’t only about the Army. It was about…
Marketers still hail Joe Isuzu as proof that a small brand can punch above its weight—with a big idea that…
The Saturn campaign is remembered not for power or design, but for its humanity—showing that emotion builds trust, and trust…
“Bo Knows” wasn’t just a campaign. It was a modern American fable — about genius, chance, and the fleeting brilliance…
For over sixty years, Lucky Charms and Lucky the Leprechaun have represented more than a cereal — it’s a symbol…
Tony the Tiger turned Kellogg’s Frosted Flakes from a simple cereal into a timeless brand icon through storytelling, personality, and…
Decades later, "Aren't you glad you use Dial?" remains one of the most recognisable taglines in advertising history
An Iconic Advertising Campaign That Redefined Toilet Paper Marketing Brand Origins: Charmin Introduction (1928): The Hoberg Paper Company in Green…