That universal truth gave “Be All You Can Be” its longevity. It wasn’t only about the Army. It was about…
Marketers still hail Joe Isuzu as proof that a small brand can punch above its weight—with a big idea that…
The Saturn campaign is remembered not for power or design, but for its humanity—showing that emotion builds trust, and trust…
“Bo Knows” wasn’t just a campaign. It was a modern American fable — about genius, chance, and the fleeting brilliance…
Rethink how India’s Gen Z engages with brands. They don’t hate ads—they crave authenticity, community, and culturally relevant storytelling.
For over sixty years, Lucky Charms and Lucky the Leprechaun have represented more than a cereal — it’s a symbol…
From turmeric and probiotics to clean labels, India’s pet food is evolving. Learn how health-conscious pet parents are driving the…
How India’s pet food industry is evolving with science, transparency, and care—transforming pet nutrition into a movement for well-being.
Tony the Tiger turned Kellogg’s Frosted Flakes from a simple cereal into a timeless brand icon through storytelling, personality, and…
Decades later, "Aren't you glad you use Dial?" remains one of the most recognisable taglines in advertising history