Functional pet food is booming but confusing pet parents. Learn why science-backed education matters more than marketing hype.
Great companies start small. See how Facebook, Airbnb, and Zomato mastered niche markets before scaling. The counterintuitive strategy behind big…
Global and Indian brands use co-creation to build richer customer experiences, deepen loyalty, and drive innovation through shared creativity.
How brands with damaged reputations can rebuild trust through honesty, dialogue, and long-term cultural change, with Indian and global examples.
Explore how modern brands thrive by embracing scarcity, uniqueness, and analogue value in a world of mass abundance.
A look at how Slack emerged from failure, what makes a pivot succeed, and how Indian brands like Paytm used…
Why average products often outsell better ones. Learn how identity, storytelling, and psychology shape e-commerce success and drive customer desire
Consumer behavior is shifting worldwide. Explore five lasting trends shaping how people shop, trust brands, and make value decisions across…
Retail is shifting fast. Discover how Indian and global consumers are changing, and what retailers must do to stay relevant…
MTV, once the voice of youth culture, lost its way through digital disruption, reality TV, and a failure to evolve…