From turmeric and probiotics to clean labels, India’s pet food is evolving. Learn how health-conscious pet parents are driving the…
How India’s pet food industry is evolving with science, transparency, and care—transforming pet nutrition into a movement for well-being.
Tony the Tiger turned Kellogg’s Frosted Flakes from a simple cereal into a timeless brand icon through storytelling, personality, and…
Decades later, "Aren't you glad you use Dial?" remains one of the most recognisable taglines in advertising history
An Iconic Advertising Campaign That Redefined Toilet Paper Marketing Brand Origins: Charmin Introduction (1928): The Hoberg Paper Company in Green…
This campaign didn't just sell watches — it sold confidence. ur gear, your decisions, and your choices could withstand stress…
Wheaties wasn’t just cereal — it was a dream of achievement, turning athletes into legends, sports into stories, and breakfast…
The Campbell Kids became templates for advertising mascots, showing how a character could embody a brand’s values while sparking affection…
Discover why over-automating customer service hurts loyalty, and how blending tech with human care builds trust, empathy, and long-term retention.
Why simple, consistent marketing wins: lessons from Amul, Fevicol, Indigo & Royal Enfield on differentiation, coherent strategy and lasting brand…