Amazon. Zomato. Starbucks. Taj Hotels. Nike. American Airlines.
They all faced significant problems.
But instead of running, they used the problems to grow.
Let’s break it down.
The problem:
In 2005, Amazon customers were getting frustrated.
Shipping was slow. Some waited 8–10 days.
The fix:
Amazon launched Prime — a membership with 2-day delivery.
It made shopping faster and smoother.
The result:
People loved it. Millions signed up.
Today, over 200 million people use Prime.
Fast delivery became Amazon’s biggest strength.
The problem:
In 1981, airline prices were dropping.
The competition was killing profits.
The fix:
They started AAdvantage, the first frequent flyer programme.
Fly more, earn miles, get free upgrades.
The result:
It built loyalty. People stuck with American Airlines.
Today, it’s one of the most significant loyalty programmes in the world.
The problem:
In 2011, stores were crowded.
Long lines. Confused baristas. Impatient customers.
The fix:
Starbucks launched a mobile app.
Order ahead. Collect points. Pay with your phone.
The result:
Easy orders. Faster service.
Now, over 60% of customers use it.
It also helped Starbucks make $3 billion in prepaid balances alone.
The problem:
People hated waiting at restaurants.
Booking tables were a mess.
The fix:
Zomato launched online reservations and live wait-time tracking.
Then came food delivery.
The result:
Millions now order food at home.
Zomato became a household name in India.
The problem:
Finding a reliable auto or cab was tough.
The fix:
Ola built an app to book rides easily.
The product comes with upfront pricing and GPS tracking.
The result:
It changed daily travel for millions.
Now, Ola does cars, autos, and even electric scooters.
The problem:
Mobile data in India was costly.
Internet access was limited.
The fix:
Jio launched free data and cheap smartphones.
The result:
Hundreds of millions got online.
Jio became India’s top telecom brand.
They introduced the Taj InnerCircle programme.
Guests earn points, upgrades, and personalised service.
Now, it drives repeat business and VIP experiences.
Too many people were missing limited edition shoes.
So, Nike created the SNKRS app — alerts, drops, and early access.
It turned scarcity into excitement. And fans into collectors.
Big problems feel scary.
But the best companies flip them into growth.
Don’t avoid problems.
Use them to build something better.
That’s how you win big.
Getting customers through the door earns you a rupee, but making them stay—whether with a…
Despite the fact that water is essentially free in our nation, millions of people pay…
Chiclets remains a timeless example of how tradition and invention can intersect to create something…
Your brand’s story needs a visual punch to stay memorable. Take a leap, be bold,…
Successfully navigating the Attention Economy entails telling relevant tales, personalising experiences, embracing visuals, developing communities,…
Creating a buzz before your product is ready builds a customer base and a community…