How Brands Master the Art of Engagement and Dwell Time
Getting people in is one thing.
Getting them to stay?
That’s where the magic happens.
IKEA is not just a furniture store.
It’s an experience.
You walk in for a lamp.
You walk out with curtains, meatballs, and a full day gone.
Stores are huge—over 200,000 square feet.
Food courts, kids’ play areas, and even nap zones are inside.
They make you feel at home.
The longer you stay, the more you buy.
Revenue in 2023: Over $52 billion.
DMart isn’t built for speed.
It’s built for patience.
Narrow aisles. Bulk deals. Rows and rows of everything.
Customers often spend hours browsing.
They come for groceries.
They leave with homeware, snacks, and clothes.
And there’s always a new deal to explore.
Facebook (now Meta) wants your attention.
And they know how to get it.
Endless scrolls. Red notifications. Auto-play videos.
One post leads to another.
The average user spends nearly an hour a day on the platform.
Every second you stay = more ad revenue.
In Las Vegas, time disappears.
Caesars Palace removes the clocks.
Lights stay bright 24/7.
The layout is like a maze.
Why? Because the longer you stay inside the casino, the more you gamble.
2023 revenue: $11.5 billion.
Modern Indian malls like Phoenix Marketcity are not just for shopping.
They have theatres, play zones, events, food courts, and co-working spaces.
People come for movies but stay for meals and shopping.
It’s all about keeping the footfall… and spending.
Not home. Not office.
But somewhere in between.
That’s Starbucks.
Free Wi-Fi. Cosy couches. Calm music.
People stay to work, study, or chill.
The longer they stay, the more they order.
Fantasy gaming apps hook users with matches, stats, and rewards.
Users check back multiple times a day.
It’s not just about winning.
It’s about playing longer, watching more, and staying engaged.
Getting customers in the door earns you a rupee.
Keeping them there earns you a fortune.
So add that food court.
Create a cosy corner.
Make your app scroll forever.
Because when people stay, they pay.
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