Podcast Power: How Podcasts Are Paving The Way For Unprecedented Success

Ranveer Allahbadia did it. So did Ankur Warikoo. And Joe Rogan, too.

They all tapped into the power of podcasts to build massive communities and turn them into revenue-generating machines.

• Ranveer Allahbadia (BeerBiceps) started his podcast with content on self-improvement and entrepreneurship. Today, The Ranveer Show attracts millions of listeners and lands him high-ticket brand deals.
• Ankur Warikoo, the entrepreneur-turned-content creator, leveraged his podcast to share business insights. It became a gateway to his books, courses, and workshops, fuelling his brand.
• Joe Rogan: Fifteen years ago, Joe started his podcast with just 2,000 listeners. Today, he reaches 11 million per episode, secured a $100 million Spotify deal, and rakes in extra cash from lucrative side ventures.

And it’s not just individuals. Businesses across India use podcasts to drive engagement and revenue—banks, fintech startups, real estate firms, SaaS companies, and airlines.

Here’s how they’re doing it.

Pick the Right Content/Host

• Podcasts thrive on personality. The selection of an appropriate podcast host is crucial. So podcast hosts should play to their strengths
• Whether it. ‘s a charismatic entrepreneur, an industry expert, or a social media influencer, the audience needs to connect with them.
• Think Cred Curious by Cred got Kunal Shah to drop knowledge bombs in his signature no-nonsense style.

Narrow Target Audience

• Don’t chase the most listeners; chase the right listeners.
• A niche, loyal audience can impact more than a massive but passive following.
• Paisa Vaisa by Anupam Gupta nailed this by targeting India’s investment-savvy millennials and turning them into engaged customers for financial brands.

Regularity with Schedule

• Regularity builds habit. The more consistent you are, the easier it is for listeners to tune in.
• Many podcasters give up too soon—the ones who make it stick to a strict publishing schedule.
• Predictability keeps audiences hooked, whether weekly (The Seen and The Unseen by Amit Varma) or daily (Finshots Daily).

Play the Long Game

• Podcasting isn’t an overnight success story. It’s a compounding game.
• The biggest podcasters in India didn’t blow up in a few months—they stuck with it for years.
• Growth might be slow at first, but consistency is key.

The Podcast Plus

• A podcast is just the starting point. Brilliant creators turn episodes into clips, reels, blog posts, and books.
• The Ranveer Show repurposes content across YouTube, Instagram, and LinkedIn, maximising reach.
• Companies like Zerodha use their Varsity Podcast as an extension of their educational platform, strengthening their customer ecosystem.

The Bottom Line

In India, podcasting offers many opportunities for personal brands and businesses. Those who master the game get more than listeners—they also gain influence, customers, and, eventually, big paydays.

The question is: Who’s next?