The concept of “reverse branding” might seem novel to some. Branding is a process that involves establishing a relationship between a product or service and its target audience. Consider Prestige (pressure cookers) and the word “safety” that has come to be associated with it. Instead of beginning with the brand and working backwards to fit the category, Reverse Branding flips the process around. Examples: ‘adventure gear’ and Wildcraft.
Traditional branding initiatives are failing to connect with today’s savvy customers. As there are already so many brands competing for consumers’ attention, Reverse Branding is the method to go further. The growing number of conscientious shoppers who want to have a good impact on the planet are favouring businesses that do just that. The significance of Reverse Branding increases in light of this.
This can be attributed to the fact that we search for a general solution and then get narrowed down on a brand after that. Since people are always looking for endorsements or recommendations
If you’re having trouble pinpointing the specifics of a problem, try breaking it down into more manageable tasks.
Overall, it’s safe to say that very few people’s first considerations of a brand include the brand itself. They figure out what they want and then choose somebody they think can provide it to them. To be successful as a brand, you need to make sure your target audience likes you. You might say that this is the crux of what Reverse Branding is all about.
https://www.marketingprofs.com/short-articles/155/moving-forward-with-reverse-branding
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