Advertising

De Beers – A Diamond is Forever

Recent Posts

Great Campaigns: Grupo Caridad – Pure Breeds

This marketing went beyond one holiday. To dispel a myth. Grupo Caridad reminded Peru and…

5 hours ago

Great Campaigns: Territorio de Zaguates – Unique Breeds

“Unique Breeds” was more than an ad—it changed culture. It gave each stray dignity and…

21 hours ago

Great Activations: Pedigree “Adoptable”

With “Adoptable,” Pedigree has redefined purpose-led marketing by using AI and targeted, programmatic advertising to…

1 day ago

Health and Wellness Opportunities in a Shifting Pet Treat Market

Pet treat spending is under pressure, but health-focused, value-driven treats offer growth. Discover how brands…

6 days ago

As Cat Ownership Rises in India, Are Pet Food Companies Catching Up?

Cat ownership in India is on the rise, driven by Gen Z and Millennials. Yet…

1 week ago

Why Kellogg’s Lost Its Place at the Breakfast Table: Strategic Missteps in a Changing Market

Kellogg’s went from cereal king to snack player. Learn how shifting habits, health trends &…

2 weeks ago