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When Privacy and Personalisation Pull Consumers in Opposite Directions

Indian consumers want personalised shopping - but not at the cost of privacy. Why trust,…

22 hours ago

The US Department Store Decline: A Warning and an Opportunity for India

Those who assume “India is different” without adapting may find themselves repeating a very familiar…

1 day ago

Great Activations – Thanks for Coke Creating

Thanks for Coke-Creating elevates real, hand-painted shop murals into global ads-honouring local creativity while reinforcing…

1 day ago

Why Digital-First Pet Brands in India Are Moving Offline

Digital-first pet brands in India are moving offline as physical retail becomes key for trust,…

2 weeks ago

Young Pet Parents Are Redefining How India Buys for Pets

Young Indian pet parents are reshaping petcare buying through social platforms, influencer trust, and education-led…

2 weeks ago

Beyond Attention: The Age of Meaningful Recognition

In an age of abundance, attention is cheap. Discover why meaning, recognition, and cultural clarity…

3 weeks ago