Pet Parents Are Becoming Pickier

Even while pet owners are spending more, they are becoming more concerned about what they put in and on their pets. Many pet owners are becoming more aware of what goes into their pet’s grooming supplies as a result of this shift in consumer consciousness regarding personal care goods. In 2022, we can expect a flurry of goods that closely mimic human beauty and personal-care trends, from deep-cleaning charcoal dog shampoos to organic components to specialised skin-supporting regimens.

Dogs and cats are being treated like members of the family by their owners, and hygienic grooming products assist them to maintain a healthy lifestyle for their pets. Consumers’ focus on clean ingredients and a strong emotional connection to their pets has prompted many pet parents to apply the same high standards they apply to everyday products to the things they buy for their pets.

In the same way that consumers are demanding ingredient and sourcing transparency from their favourite wellness and beauty companies, pet-care consumers are demanding the same from their favourite brands. Most dog owners are looking for products that are non-toxic, cruelty-free, and gentle when it comes to their pets’ grooming needs.

At this point, Pet Care centres should be educating pet owners about the ingredients in grooming products.

Breed-specific product expansion in the pet health industry, which includes nutritional supplements for things like joint difficulties and dental-care products, is on the rise.

The best for your pet is what we all desire for them. The increase in sales, particularly in the grooming category, is indicative of this. Skouts Honor, which is currently accessible in India, focuses on probiotic-based goods. There is a strong desire among consumers for a product that is both natural and safe and plant-based.

Unusual components which meet all of those criteria? As with people-focused beauty and health, CBD and hemp are having a renaissance in grooming. CBD-infused topicals and edibles are now available to help pets with itchy skin and shiny coats. 

Also, Omega-6, a fatty acid that helps strengthen the skin and coat, is now available in supplements for pet owners to use in addition to luxury shampoos and conditioners.

Grooming begins from the inside out, just like it does with people. For a long time, humans have had the means to conduct daily wellness rituals; it’s about time our pets had the same. As a result of the delight that dogs bring, we now view them from a social and emotional perspective. Quite a few business owners are pondering how they can boost the lives of their pets.

When it comes to pet health and grooming, people increasingly demand it.