The Pantone Color Institute partnered with INTIMINA to bring the custom Pantone Red colour for menstruation. Described as “a true red that represents a constant flow”, it was created to break taboos. Part of the Visible + Heard campaign that aims to empower & encourage people to talk about menstruation.
Attitudes towards menstruation are pathetic given the cultural taboos. It is perceived as something that should not be seen or discussed in public. The images are incorrect, insensitive & objects of humour & derision.
In Dec 2019, Libra launched its campaign #bloodnormal in Australia, as part of its mission to tackle period stigma head-on, resulting in a backlash from lady audiences!
Why? A realistic red liquid was used instead of the usual blue to demonstrate a pad’s absorbency.
The intention was to talk about periods confidently, to exhort everyone to talk openly about this pure & natural bodily function.
Nobel Hygiene in India launched a campaign for Menstrual Hygiene Day 2020, which addressed the country’s continuing taboo regarding menstruation & menstrual hygiene.
Bodyform Viva La Vulva #WombStoriesis approaches menstruation on its control over the body. The campaign is empowering & shame-free.
Time to be correct. What do you think?
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