Everybody aspires for something.
A footballer wants to be the best
A spiritual guru aspires to spread his teachings among more followers
A poor man wants to move up in life
A rich man wants fancier trappings
A do-gooder wants to do good to more people
A lady wants to be the best mother
An entrepreneur aspires to be successful
Nobody, I repeat nobody has ‘no’ aspirations
Businesses and marketers should focus on aspirations.
There will always be a tribe with similar aspirations.
Find them and make a product, brand & communication which appeals to them.
A simple thought and tough execution!
Sometimes even simple tasks can be complicated.
Discover the fascinating (and accidental) origin story of Parle Krackjack — India’s first sweet and…
From a bicycle-based sweet-selling venture to becoming one of India’s most iconic biscuit brands, Parle…
Discover why India’s booming pet care industry is attracting global investors like Nestlé. Learn about…
Gen Z might be the most digitally connected generation, but their hearts still lie in…
When customers are swamped by choice and burned by false promises, genuineness shines. Unpolished, human,…
An intriguing name is a strategy, not a gimmick. It can differentiate businesses, spark conversations,…