Why can’t we have a commonsensical approach to business in general and marketing in particular? We have this habit of complicating things way beyond what is necessary. There are instances when marketing managers get into intellectual masturbation by using data points, pie charts and cross tabs without there being any reason for it. Graphs and data are meant for clarity and not to confuse.
What is marketing? It is a relationship that you build with your customer through various means/ devices. And come to think of it pretty much like a love affair!
Since I am experienced in these worldly matters let me explain.
I could go on and on but then again this blog is not to confuse but show how simple marketing is! Marketing begins in your backyard! There are small and big examples around you, relate to them and then solve problems.
Marketing was never easy but then again neither was maintaining a relationship! You have to keep working on it and working on it!
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