Marketing

The Past Comes to the Future?

I was having a lunch meeting in a ‘very happening’ mall when a young thing walked in. She wore clothes which…well she had some clothes! She did get a dekko from me, but nothing more than that!

I was wondering whether something was wrong with me. I looked around and I found I was normal, even others gave her a glance (a long one at that) and went back to what they were doing. This kind of body show had become commonplace, at least to all of us sitting at Palladium!

Which got me thinking, they are going back to those days when people wore fewer clothes! Or are we actually adopting lifestyles/ habits which our forefathers practiced?

Our forefathers believed in promiscuity and there were no inhibitions around it. In the present context, the numbers of the promiscuity audience are increasing. Sex outside of marriage has become accepted. All forms of sexual behavior  -Heterosexuality/ Bisexuality/ Homosexuality are being increasingly accepted.   Just like the good old days! Adam and Eve – I think I know what you were upto.!

Organic food has become a fashion and necessity. Long long ago, there were no artificial fertilizers, no booster shots, no chemical products….everything was grown the natural way. More a necessity than a choice though! We seem to make big brouhaha about organic food and actually charge a premium for it. If only our forefathers knew!

At the rate people seem to be killing each other, I do wonder if anarchy has set in, just like our ancestors did, Killing was commonplace and with the increasing murder rate is an indicator of our ‘back to the past’ days.

There are other examples However I do believe that these are primarily in the social  & interpersonal space.

These may be some indicators of the changing social barometer.  While we look to the future we seem to increasingly look back and go back too. This can also mean that we are going to a society bereft of many social values – good or bad I don’t know!

Vejay Anand

For consultation and advice - https://topmate.io/vejay_anand_s

Recent Posts

Great Campaigns: Grupo Caridad – Pure Breeds

This marketing went beyond one holiday. To dispel a myth. Grupo Caridad reminded Peru and…

1 hour ago

Great Campaigns: Territorio de Zaguates – Unique Breeds

“Unique Breeds” was more than an ad—it changed culture. It gave each stray dignity and…

17 hours ago

Great Activations: Pedigree “Adoptable”

With “Adoptable,” Pedigree has redefined purpose-led marketing by using AI and targeted, programmatic advertising to…

21 hours ago

Health and Wellness Opportunities in a Shifting Pet Treat Market

Pet treat spending is under pressure, but health-focused, value-driven treats offer growth. Discover how brands…

6 days ago

As Cat Ownership Rises in India, Are Pet Food Companies Catching Up?

Cat ownership in India is on the rise, driven by Gen Z and Millennials. Yet…

1 week ago

Why Kellogg’s Lost Its Place at the Breakfast Table: Strategic Missteps in a Changing Market

Kellogg’s went from cereal king to snack player. Learn how shifting habits, health trends &…

2 weeks ago