The Genesis of “Intel Inside” — A Marketing Revolution

14 hours ago
Vejay Anand

The story of "Intel Inside" exemplifies how visionary marketing can redefine industry norms making it a global phenomenon

From Plates to Bowls: What Pet Food Brands Can Learn from Human Weight Management Trends

2 days ago

Addressing pet obesity through innovative products, enhanced services, and consumer education can benefit both pets and businesses

Nostalgia-Washing: When The Past Tries To Sell The Present

3 days ago

The power of nostalgia lies in its ability to create emotional connections, but only when used with intention and authenticity

Unforgotten Brand: Promise Toothpaste

7 days ago

Promise's journey highlights the dynamic nature of the consumer goods market, where loved brands must adapt to evolving consumer preferences

Learning by Watching: Unlocking the Power of Social Learning Theory

1 week ago

People constantly absorb new information from their environments, whether it is in the classroom, on the job, or through the…

Iconic Ads: Diesel—Be Stupid

1 week ago

Diesel's daring experiment demonstrated that taking a risk might be the most intelligent decision in a society that frequently favours…

Who Are We? Understanding the Power of Social Identity Theory

1 week ago

Social Identity Theory lays out a blueprint for comprehending how membership in a group influences one's sense of identity and…

The Silent Witness: Unmasking the Power of the Bystander Effect

1 week ago

The bystander effect shows a contradiction in human nature: when many individuals are around, fewer of them will take action

Unforgotten Brands: Eicher Motors

2 weeks ago

Eicher Motors’ journey from importing tractors to building a global motorcycle empire reflects its resilience, innovation, and adaptability.

When Rivals Became Lifesavers: Why Microsoft Bet $150M on a Struggling Apple

2 weeks ago

One of the most important events in the history of technology occurred in August 1997 when Microsoft invested $150 million…