{"id":9452,"date":"2026-11-10T12:12:57","date_gmt":"2026-11-10T06:42:57","guid":{"rendered":"https:\/\/onlykutts.com\/?p=9452"},"modified":"2026-11-10T12:23:48","modified_gmt":"2026-11-10T06:53:48","slug":"try-galaxy-fold-experience-samsung-campaign","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2026\/11\/10\/try-galaxy-fold-experience-samsung-campaign\/","title":{"rendered":"Try Galaxy Fold Experience: When Two iPhones Became One Samsung Galaxy."},"content":{"rendered":"\n

What if a brand could persuade its biggest competitor’s customers to experience its product without buying it, visiting a store, or even owning it? In 2023, Samsung and its creative partners turned this intriguing question into one of the most innovative technology-led marketing campaigns. The Try Galaxy Fold Experience was an ingenious Samsung campaign that demonstrated how technology and creativity could come together to overcome consumer hesitation. Created by Cheil Worldwide and its creative partners, the campaign allowed iPhone users to experience the possibilities of Samsung’s Galaxy Z Fold using two iPhones they already owned. It was an unusual proposition: Samsung invited Apple customers to discover its technology through Apple’s own devices.<\/p>\n\n\n\n

Imagine being an iPhone user. You have been using Apple’s products for years. Your photographs, applications, messages and everyday routines are all part of a familiar ecosystem. You have probably heard about Samsung’s foldable smartphones. You may even have watched advertisements demonstrating how a phone can open into a tablet-sized screen.<\/p>\n\n\n\n

It looks interesting. But would you switch?<\/p>\n\n\n\n

That was the challenge Samsung faced. It wasn’t necessarily a lack of awareness about its Galaxy Z Fold smartphones. People knew the product existed. What they did not fully understand was how owning one would change their smartphone experience.<\/p>\n\n\n\n

For an iPhone user, switching brands was an even bigger decision. Samsung could talk about its technology, demonstrate its features and compare specifications, but none of that necessarily addressed the consumer’s hesitation.<\/p>\n\n\n\n

The company needed people to experience the difference, not just hear about it.<\/p>\n\n\n\n

In August 2023, Samsung and its creative agency, Cheil Worldwide, came up with an unusual solution. They invited iPhone users to experience a Galaxy Fold using two iPhones they already owned.<\/p>\n\n\n\n

The idea was simple, technically ambitious and wonderfully provocative: turn two Apple smartphones into one simulated Samsung foldable experience.<\/p>\n\n\n\n

The insight: Don’t tell them. Let them experience it.<\/h2>\n\n\n\n

Samsung understood the limits of conventional advertising.<\/p>\n\n\n\n

A television commercial could show the Galaxy Z Fold opening and closing. A digital advertisement could demonstrate its multitasking capabilities. A retail salesperson could explain the advantages of its larger display.<\/p>\n\n\n\n

But these were all one-way communications.<\/p>\n\n\n\n

The consumer remained an observer.<\/p>\n\n\n\n

The real opportunity was to make the consumer an active participant. If iPhone users could experience a foldable smartphone’s functionality using the devices they already owned, they might begin to appreciate what Samsung was offering.<\/p>\n\n\n\n

The creative team recognised that the biggest barrier wasn’t product awareness, but product experience.<\/p>\n\n\n\n

This became the foundation of the Try Galaxy Fold Experience campaign.<\/p>\n\n\n\n

The idea: Two iPhones, one virtual Galaxy Fold<\/h2>\n\n\n\n
\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

The campaign centred on Samsung’s Try Galaxy platform, which let users explore Galaxy smartphone experiences through a web browser.<\/p>\n\n\n\n

The team developed a browser-based demonstration that synchronised two iPhones using a six-digit code.<\/p>\n\n\n\n

Once connected, users could place the two devices side by side to create a larger virtual display that simulated aspects of the Galaxy Z Fold experience.<\/p>\n\n\n\n

Users could explore different features, including:<\/p>\n\n\n\n

    \n
  • Immersive viewing: Experience content across a larger combined screen.<\/li>\n\n\n\n
  • Multi-window multitasking: Understand the possibilities of working with multiple applications.<\/li>\n\n\n\n
  • Interactive gaming: Play two-player games, including an air hockey experience, across the connected devices.<\/li>\n<\/ul>\n\n\n\n

    The technology behind the experience was WebRTC, which enabled real-time communication between the two smartphones.<\/p>\n\n\n\n

    What made the idea particularly interesting was that consumers did not need to own a Samsung device to participate. They could use two ordinary iPhones to explore an experience inspired by Samsung’s foldable technology.<\/p>\n\n\n\n

    It was a clever reversal of conventional competitive marketing. Samsung effectively used Apple’s own hardware to show why consumers might consider switching to Samsung.<\/p>\n\n\n\n

    \n