Pidilite was celebrating the Golden Jubilee ( 50 years) of Fevicol and to celebrate this Ogilvy made a commercial<\/p>\n\n\n\n\n\n\n\n
The relationship between Pidilite and Ogilvy had reached such a stage where a brief was not required. Ogilvy was an extended arm (Piyush Pandey now sits on the board of directors)<\/p>\n\n\n\n
The extended creative team was working on a new creative idea when Piyush remembered that around 3 years back, Abhijit Avasthi had presented an idea that was shelved. Abhijit had forgotten about it. Now was the time to revisit it and present it to the client<\/p>\n\n\n\n
That\u2019s how Moochwali was born. Billed as the \u2018World\u2019s Shortest Feature Film\u2019 with a duration of 80 seconds<\/p>\n\n\n\n
It was an oxymoron of sorts. A moustache stands for masculinity and a girl having one – jolts you to attention. The moustache has an interplay with the \u2018bonding\u2019 of Fevicol. It emphasized the now famous line – ‘Fevicol Aise Jod Lagaaye, Achche Se Achcha Na Tod Paaye!’ <\/p>\n\n\n\n
Supporting Abhijit was Rajiv Rao, Amitabh Agnihotri, Sameer Sojwal, Suyash Khabya and Ganesh Nayak. Prasoon Pandey filmed it.<\/p>\n\n\n\n
The song used is a Kutchi Bhajan, sung by Hemant Brijwasi of Zee TV’s Sa Re Ga Ma Pa Li’l Champs fame. The music director is Dhruv Ghanekar.<\/p>\n\n\n\n