{"id":7982,"date":"2025-06-15T22:18:42","date_gmt":"2025-06-15T16:48:42","guid":{"rendered":"https:\/\/onlykutts.com\/?p=7982"},"modified":"2025-06-15T22:18:44","modified_gmt":"2025-06-15T16:48:44","slug":"is-your-packaging-customer-centric-enough","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2025\/06\/15\/is-your-packaging-customer-centric-enough\/","title":{"rendered":"Is Your Packaging Customer-Centric Enough?"},"content":{"rendered":"\n

In today’s hypercompetitive landscape, packaging is no longer just a functional afterthought; it has become a strategic asset. It’s a powerful touchpoint in the customer journey\u2014one that can shape perceptions, build trust, and elevate brand value. But to truly stand out, packaging must move beyond protection and branding. It must be customer-centric\u2014designed around the real needs, behaviours, and expectations of modern consumers.<\/p>\n\n\n\n

Let’s explore what truly customer-focused packaging looks like and how your brand can embrace it.<\/p>\n\n\n\n

From Functional to Thoughtful: A New Standard for Packaging<\/h2>\n\n\n\n

Traditionally, packaging has been about containment, safety, and shelf appeal. While these are still important, today’s consumers want more: packaging that’s easy to open, intuitive to reuse or return, environmentally responsible, and emotionally engaging.<\/p>\n\n\n\n

“User-friendly” packaging today is really about *empathy*. It’s not just about ergonomic design\u2014it’s about anticipating what your customers value and shaping the packaging experience around them.<\/p>\n\n\n\n

Protection Is the Starting Line, Not the Finish Line<\/h2>\n\n\n\n

The first job of packaging is protection. But it must be ‘intelligent’ protection\u2014ensuring the product arrives safely without overusing materials or compromising sustainability.<\/p>\n\n\n\n

Example<\/strong>: HelloFresh. Meal-kit company HelloFresh utilises custom-fitted ice packs and insulation that maintain temperature during delivery, which can be recycled at home. This reassures customers and reduces environmental impact.<\/p>\n\n\n\n

Some pharmaceutical brands now use tamper-evident packaging with temperature indicators, ensuring that the medicine is not only safe but also confidence-inspiring.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Ease of Use: Don’t Make Customers Work for It<\/h2>\n\n\n\n

Unboxing should be a smooth and stress-free experience. Overly complicated packaging can create frustration and leave a poor impression.<\/p>\n\n\n\n

Example<\/strong>: Allbirds. The sustainable shoe brand Allbirds utilises a single box that serves as both shipping and product packaging. It opens easily and includes pre-printed return instructions and adhesive strips for a seamless return process.<\/p>\n\n\n\n

Retail twist:<\/strong> Philips redesigned the packaging for its men’s razors to eliminate twist ties and plastic shells. The new boxes open like drawers\u2014simple, frustration-free, and better for the environment.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Second Life, Lasting Impressions<\/h2>\n\n\n\n

Packaging that gets reused reinforces brand presence and reduces waste. Designing for a second life shows foresight and care.<\/p>\n\n\n\n

Example<\/strong>: Apple. Apple’s packaging\u2014especially for iPhones and AirPods\u2014is famously durable and reusable. Many consumers keep the boxes to store accessories or documents. That sleek, minimalist white box has become iconic.<\/p>\n\n\n\n

Creative spin:<\/strong> Indian e-commerce brand Flipkart introduced corrugated boxes with printed board games on the inside\u2014turning shipping waste into a playful moment for kids.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Adaptability and Convenience Matter<\/h2>\n\n\n\n

Customers have different needs\u2014families vs. singles, urban vs. rural. Packaging must reflect that range of lifestyles.<\/p>\n\n\n\n

Example<\/strong>: Heinz Dip & Squeeze Packets. Heinz created dual-function ketchup packs that let users tear off the top to dip or squeeze from the end\u2014perfect for on-the-go snacking or drive-through meals.<\/p>\n\n\n\n

Grocery innovation:<\/strong> Tetra Pak’s resealable, space-efficient cartons make storage easier and reduce spillage\u2014especially valuable for families and bulk buyers.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Delivering an Experience, Not Just a Product<\/h2>\n\n\n\n

Unboxing is now a ‘brand moment’. The sensory experiences of packaging, including its sound and sight, all contribute to how customers perceive value.<\/p>\n\n\n\n

Example<\/strong>: Glossier. Cosmetics brand Glossier uses pastel-pink, bubble-wrap pouches that customers love to reuse and post on social media. The packaging is consistent, Instagrammable, and emotionally on-brand.<\/p>\n\n\n\n

Luxury angle:<\/strong> Tiffany & Co.’s iconic blue box is instantly recognisable and cherished\u2014perhaps even more so than some of the jewellery it holds.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Brand Expression and Recognition<\/h2>\n\n\n\n

Your packaging is your brand’s voice at the doorstep. Strong visual identity and consistent messaging increase recognition and trust.<\/p>\n\n\n\n

Example<\/strong>: Coca-Cola. From the contoured glass bottle to the signature red label, Coca-Cola’s packaging is instantly recognisable\u2014even without text.<\/p>\n\n\n\n

Direct-to-consumer twist:<\/strong> Subscription brand Dollar Shave Club prints witty one-liners and mini comic strips on the inside flaps of its boxes, reinforcing the brand tone while entertaining the customer.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

The Strategic Value of Customer-Centric Packaging<\/h2>\n\n\n\n

Packaging should no longer be treated as a cost centre. It’s a brand stage, a value amplifier, and often the first and last touchpoint of your product. When designed with the customer at the core, packaging becomes a differentiator.<\/p>\n\n\n\n

Sustainability, usability, protection, and branding\u2014these aren’t competing priorities. With innovative design and innovation, they can coexist and even enhance one another.<\/p>\n\n\n\n

The brands that succeed tomorrow will be those that understand packaging as part of a larger ecosystem of trust, utility, and emotional connection.<\/p>\n\n\n\n

Final Opinion: Packaging That Puts People First<\/h2>\n\n\n\n

So, how customer-centric is your packaging?<\/p>\n\n\n\n

– Is it easy to use?<\/p>\n\n\n\n

– Does it protect the product?<\/p>\n\n\n\n

– Can it be reused or returned effortlessly?<\/p>\n\n\n\n

– Is it designed to spark delight?<\/p>\n\n\n\n

– Does it reflect your brand?<\/p>\n\n\n\n

If the answer to any of these is “no,” now is the time to rethink your packaging strategy.<\/p>\n\n\n\n

In a world where competition is fierce and attention spans are short, ‘thoughtful packaging isn’t a luxury\u2014it’s a necessity’.<\/p>\n","protected":false},"excerpt":{"rendered":"

Great packaging isn\u2019t just protective\u2014it\u2019s customer-centric. Learn how brands can create packaging that\u2019s easy to open, reusable, sustainable, and emotionally engaging to build trust and boost loyalty.<\/p>\n","protected":false},"author":1,"featured_media":7985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,158,10],"tags":[2041,2047,2048,2043,2046,2045,2049,2042,2044,2039,2040],"class_list":["post-7982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-general","category-marketing","tag-brand-packaging","tag-consumer-experience","tag-customer-centric-packaging","tag-ecommerce-packaging","tag-packaging-design","tag-packaging-innovation","tag-return-friendly-packaging","tag-second-life-packaging","tag-sustainable-packaging","tag-unboxing-experience","tag-user-friendly-packaging"],"yoast_head":"\nIs Your Packaging Customer-Centric Enough?<\/title>\n<meta name=\"description\" content=\"Great packaging isn\u2019t just protective\u2014it\u2019s customer-centric. Brands can create packaging that\u2019s easy to open, reusable, sustainable, and emotionally engaging to build trust and boost loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlykutts.com\/index.php\/2025\/06\/15\/is-your-packaging-customer-centric-enough\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Packaging Customer-Centric Enough?\" \/>\n<meta property=\"og:description\" content=\"Great packaging isn\u2019t just protective\u2014it\u2019s customer-centric. Brands can create packaging that\u2019s easy to open, reusable, sustainable, and emotionally engaging to build trust and boost loyalty.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlykutts.com\/index.php\/2025\/06\/15\/is-your-packaging-customer-centric-enough\/\" \/>\n<meta property=\"og:site_name\" content=\"Point of View\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-15T16:48:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-15T16:48:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2025\/06\/Packaging-material-types-ftd.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1540\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vejay Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/onlykutts\" \/>\n<meta name=\"twitter:site\" content=\"@onlykutts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vejay Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/06\\\/15\\\/is-your-packaging-customer-centric-enough\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/06\\\/15\\\/is-your-packaging-customer-centric-enough\\\/\"},\"author\":{\"name\":\"Vejay Anand\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"headline\":\"Is Your Packaging Customer-Centric Enough?\",\"datePublished\":\"2025-06-15T16:48:42+00:00\",\"dateModified\":\"2025-06-15T16:48:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/06\\\/15\\\/is-your-packaging-customer-centric-enough\\\/\"},\"wordCount\":828,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/06\\\/15\\\/is-your-packaging-customer-centric-enough\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Packaging-material-types-ftd.jpg\",\"keywords\":[\"brand packaging\",\"consumer experience\",\"customer-centric packaging\",\"ecommerce packaging\",\"packaging design\",\"packaging innovation\",\"return-friendly packaging\",\"second-life packaging\",\"sustainable packaging\",\"unboxing experience\",\"user-friendly packaging\"],\"articleSection\":[\"Business\",\"General\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/06\\\/15\\\/is-your-packaging-customer-centric-enough\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/06\\\/15\\\/is-your-packaging-customer-centric-enough\\\/\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/06\\\/15\\\/is-your-packaging-customer-centric-enough\\\/\",\"name\":\"Is Your Packaging Customer-Centric Enough?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/06\\\/15\\\/is-your-packaging-customer-centric-enough\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/06\\\/15\\\/is-your-packaging-customer-centric-enough\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Packaging-material-types-ftd.jpg\",\"datePublished\":\"2025-06-15T16:48:42+00:00\",\"dateModified\":\"2025-06-15T16:48:44+00:00\",\"description\":\"Great packaging isn\u2019t just protective\u2014it\u2019s customer-centric. Brands can create packaging that\u2019s easy to open, reusable, sustainable, and emotionally engaging to build trust and boost loyalty.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/06\\\/15\\\/is-your-packaging-customer-centric-enough\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/06\\\/15\\\/is-your-packaging-customer-centric-enough\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/06\\\/15\\\/is-your-packaging-customer-centric-enough\\\/#primaryimage\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Packaging-material-types-ftd.jpg\",\"contentUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Packaging-material-types-ftd.jpg\",\"width\":1540,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/06\\\/15\\\/is-your-packaging-customer-centric-enough\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/onlykutts.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Your Packaging Customer-Centric Enough?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#website\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/\",\"name\":\"Point of View\",\"description\":\"Business & Marketing Thoughts\",\"publisher\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/onlykutts.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\",\"name\":\"Vejay Anand\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"caption\":\"Vejay Anand\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\"},\"description\":\"For consultation and advice - https:\\\/\\\/topmate.io\\\/vejay_anand_s\",\"sameAs\":[\"http:\\\/\\\/onlykutts.com\",\"https:\\\/\\\/www.instagram.com\\\/onlykutts_pointofview\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/onlykutts\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/onlykutts\",\"https:\\\/\\\/www.youtube.com\\\/@SVejayAnand\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Your Packaging Customer-Centric Enough?","description":"Great packaging isn\u2019t just protective\u2014it\u2019s customer-centric. Brands can create packaging that\u2019s easy to open, reusable, sustainable, and emotionally engaging to build trust and boost loyalty.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/onlykutts.com\/index.php\/2025\/06\/15\/is-your-packaging-customer-centric-enough\/","og_locale":"en_US","og_type":"article","og_title":"Is Your Packaging Customer-Centric Enough?","og_description":"Great packaging isn\u2019t just protective\u2014it\u2019s customer-centric. Brands can create packaging that\u2019s easy to open, reusable, sustainable, and emotionally engaging to build trust and boost loyalty.","og_url":"https:\/\/onlykutts.com\/index.php\/2025\/06\/15\/is-your-packaging-customer-centric-enough\/","og_site_name":"Point of View","article_published_time":"2025-06-15T16:48:42+00:00","article_modified_time":"2025-06-15T16:48:44+00:00","og_image":[{"width":1540,"height":800,"url":"https:\/\/onlykutts.com\/wp-content\/uploads\/2025\/06\/Packaging-material-types-ftd.jpg","type":"image\/jpeg"}],"author":"Vejay Anand","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/onlykutts","twitter_site":"@onlykutts","twitter_misc":{"Written by":"Vejay Anand","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/onlykutts.com\/index.php\/2025\/06\/15\/is-your-packaging-customer-centric-enough\/#article","isPartOf":{"@id":"https:\/\/onlykutts.com\/index.php\/2025\/06\/15\/is-your-packaging-customer-centric-enough\/"},"author":{"name":"Vejay Anand","@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"headline":"Is Your Packaging Customer-Centric Enough?","datePublished":"2025-06-15T16:48:42+00:00","dateModified":"2025-06-15T16:48:44+00:00","mainEntityOfPage":{"@id":"https:\/\/onlykutts.com\/index.php\/2025\/06\/15\/is-your-packaging-customer-centric-enough\/"},"wordCount":828,"commentCount":0,"publisher":{"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"image":{"@id":"https:\/\/onlykutts.com\/index.php\/2025\/06\/15\/is-your-packaging-customer-centric-enough\/#primaryimage"},"thumbnailUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2025\/06\/Packaging-material-types-ftd.jpg","keywords":["brand packaging","consumer experience","customer-centric packaging","ecommerce packaging","packaging design","packaging innovation","return-friendly packaging","second-life packaging","sustainable packaging","unboxing experience","user-friendly packaging"],"articleSection":["Business","General","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/onlykutts.com\/index.php\/2025\/06\/15\/is-your-packaging-customer-centric-enough\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/onlykutts.com\/index.php\/2025\/06\/15\/is-your-packaging-customer-centric-enough\/","url":"https:\/\/onlykutts.com\/index.php\/2025\/06\/15\/is-your-packaging-customer-centric-enough\/","name":"Is Your Packaging Customer-Centric Enough?","isPartOf":{"@id":"https:\/\/onlykutts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/onlykutts.com\/index.php\/2025\/06\/15\/is-your-packaging-customer-centric-enough\/#primaryimage"},"image":{"@id":"https:\/\/onlykutts.com\/index.php\/2025\/06\/15\/is-your-packaging-customer-centric-enough\/#primaryimage"},"thumbnailUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2025\/06\/Packaging-material-types-ftd.jpg","datePublished":"2025-06-15T16:48:42+00:00","dateModified":"2025-06-15T16:48:44+00:00","description":"Great packaging isn\u2019t just protective\u2014it\u2019s customer-centric. Brands can create packaging that\u2019s easy to open, reusable, sustainable, and emotionally engaging to build trust and boost loyalty.","breadcrumb":{"@id":"https:\/\/onlykutts.com\/index.php\/2025\/06\/15\/is-your-packaging-customer-centric-enough\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/onlykutts.com\/index.php\/2025\/06\/15\/is-your-packaging-customer-centric-enough\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/onlykutts.com\/index.php\/2025\/06\/15\/is-your-packaging-customer-centric-enough\/#primaryimage","url":"https:\/\/onlykutts.com\/wp-content\/uploads\/2025\/06\/Packaging-material-types-ftd.jpg","contentUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2025\/06\/Packaging-material-types-ftd.jpg","width":1540,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/onlykutts.com\/index.php\/2025\/06\/15\/is-your-packaging-customer-centric-enough\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/onlykutts.com\/"},{"@type":"ListItem","position":2,"name":"Is Your Packaging Customer-Centric Enough?"}]},{"@type":"WebSite","@id":"https:\/\/onlykutts.com\/#website","url":"https:\/\/onlykutts.com\/","name":"Point of View","description":"Business & Marketing Thoughts","publisher":{"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/onlykutts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277","name":"Vejay Anand","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","caption":"Vejay Anand"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g"},"description":"For consultation and advice - https:\/\/topmate.io\/vejay_anand_s","sameAs":["http:\/\/onlykutts.com","https:\/\/www.instagram.com\/onlykutts_pointofview\/","https:\/\/www.linkedin.com\/in\/onlykutts\/","https:\/\/x.com\/https:\/\/twitter.com\/onlykutts","https:\/\/www.youtube.com\/@SVejayAnand"]}]}},"_links":{"self":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts\/7982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/comments?post=7982"}],"version-history":[{"count":0,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts\/7982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/media\/7985"}],"wp:attachment":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/media?parent=7982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/categories?post=7982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/tags?post=7982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}