{"id":7457,"date":"2025-03-01T17:11:04","date_gmt":"2025-03-01T11:41:04","guid":{"rendered":"https:\/\/onlykutts.com\/?p=7457"},"modified":"2025-03-05T09:45:41","modified_gmt":"2025-03-05T04:15:41","slug":"why-shoppers-are-making-the-switch","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2025\/03\/01\/why-shoppers-are-making-the-switch\/","title":{"rendered":"Brand Loyalty is Fading: Why Shoppers Are Making the Switch!"},"content":{"rendered":"\n<p>In India, where shopping is as much about smart savings as it is about style and convenience, deals and discounts remain king. A recent survey of over 500 Indian consumers by some of my students revealed that from local Kirana stores to e-commerce giants like Flipkart, Amazon, and Myntra, one thing remains constant: Indians love a good bargain!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Top 5 Reasons Indians Switch Retailers<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cheaper Prices \u2013 68%\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> Many shoppers switch from high-end supermarkets to stores like DMart and Big Bazaar, where essentials are available at discounted prices.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Discounts &amp; Coupons \u2013 50%\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> Customers actively seek out deals on Paytm, CRED, and Magicpin, using cashback offers and promo codes to save on groceries and dining.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Exceptional Customer Service \u2013 42%\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> People prefer Zomato and Swiggy Instamart for quick refunds or replacements compared to traditional grocery stores that may not have a return policy.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Exciting Loyalty &amp; Cashback Rewards \u2013 40%\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> Many customers continue shopping at Reliance Trends and Pantaloons because their loyalty programs offer discounts and cashback for frequent buyers.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Positive Customer Reviews \u2013 38%\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> Before buying a mobile phone, consumers often check reviews on YouTube, Flipkart, and Amazon to avoid making a bad purchase.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Top 5<strong> Most Preferred Retail Offers<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Discounted Products &amp; Flash Sales &#8211; 75%\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> During sales like the Big Billion Days on Flipkart and Amazon&#8217;s Great Indian Festival, electronics and fashion products see massive price drops.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Sitewide or Storewide Discounts \u2013 67%\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> Stores like H&amp;M and Zara attract customers with flat 50% off sales, making expensive brands more affordable.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Buy One, Get One Free (BOGO) \u2013 55%\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> Domino&#8217;s and Pizza Hut often offer BOGO pizza deals, which make them favourites for group orders.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Loyalty &amp; Cashback Offers \u2013 52%\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> Amazon Pay and PhonePe provide cashback on payments, encouraging customers to shop more online.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Seasonal &amp; Festive Sales (Diwali, Holi, etc.) \u2013 51%\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> During Diwali, stores like Tanishq and PC Jeweller offer discounts on gold, making it the best time for big-ticket purchases.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Top 5<strong> Ways Shoppers Want to Receive Offers<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>WhatsApp &amp; SMS \u2013 60%\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> Many retailers, including BigBasket and Blinkit, send exclusive discount codes via WhatsApp.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Email Alerts \u2013 50%\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> Myntra&#8217;s email campaigns inform users about their SuperSaver Days and member-exclusive discounts.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Social Media Ads (Instagram, Facebook, YouTube, etc.) \u2013 25%\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> Brands like Mamaearth and Sugar Cosmetics heavily advertise limited-time discounts on Instagram.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Retailer&#8217;s Website &amp; App \u2013 15%\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> Nykaa&#8217;s Pink Friday Sale sees customers flocking to the app for time-sensitive discounts.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Advertisements Offline\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> Local newspapers and billboards often feature offers from Kalyan Jewellers and Croma to attract footfall.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Top 5 Personalized Offers Indians Love<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Exclusive Deals for Loyal Customers \u2013 63%\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> Swiggy Super and Zomato Gold members get exclusive discounts and free deliveries.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Birthday Discounts \u2013 60%\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> Barbeque Nation and Mainland China offer free birthday meals or discounts.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Festive &amp; Seasonal Offers \u2013 60%\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> Flipkart and Amazon offer special discounts on Navratri and Holi for ethnic wear and home decor.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Holiday Special Sales (New Year, Raksha Bandhan, etc.) \u2013 58%\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> Tata CLiQ and Ajio offer discounts on formal wear during wedding seasons and New Year sales.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Anniversary &amp; Relationship-Based Discounts \u2013 35%\n<ul class=\"wp-block-list\">\n<li><em>Example:<\/em> Tanishq and CaratLane provide special discounts for couples on their anniversaries.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Discounts or Brand Value? Why Not Both!<\/strong><\/h3>\n\n\n\n<p>While some brands hesitate to offer deep discounts, fearing it may affect their premium positioning, Indian shoppers have made their preferences clear\u2014value matters. From the Great Indian Festival to Big Billion Days, brands that offer actual savings will always have an edge.<\/p>\n\n\n\n<p>Today&#8217;s shoppers aren&#8217;t just looking for the cheapest deal but also for trust, convenience, and rewards that make them feel valued.<\/p>\n\n\n\n<p>After all, in India, a rupee saved is a rupee earned!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s shoppers aren&#8217;t just looking for the cheapest deal but also for trust, convenience, and rewards that make them feel valued.<\/p>\n","protected":false},"author":1,"featured_media":7458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1951,1356],"class_list":["post-7457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-brand-switching","tag-loyalty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Loyalty is Fading: Why Shoppers Are Making the Switch!<\/title>\n<meta name=\"description\" content=\"Today&#039;s shoppers aren&#039;t just looking for the cheapest deal but also for trust, convenience, and rewards that make them feel valued.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlykutts.com\/index.php\/2025\/03\/01\/why-shoppers-are-making-the-switch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Loyalty is Fading: Why Shoppers Are Making the Switch!\" \/>\n<meta property=\"og:description\" content=\"Today&#039;s shoppers aren&#039;t just looking for the cheapest deal but also for trust, convenience, and rewards that make them feel valued.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlykutts.com\/index.php\/2025\/03\/01\/why-shoppers-are-making-the-switch\/\" \/>\n<meta property=\"og:site_name\" content=\"Point of View\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-01T11:41:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T04:15:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2025\/03\/shoppers-switch-brands.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vejay Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/onlykutts\" \/>\n<meta name=\"twitter:site\" content=\"@onlykutts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vejay Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/03\\\/01\\\/why-shoppers-are-making-the-switch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/03\\\/01\\\/why-shoppers-are-making-the-switch\\\/\"},\"author\":{\"name\":\"Vejay Anand\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"headline\":\"Brand Loyalty is Fading: Why Shoppers Are Making the Switch!\",\"datePublished\":\"2025-03-01T11:41:04+00:00\",\"dateModified\":\"2025-03-05T04:15:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/03\\\/01\\\/why-shoppers-are-making-the-switch\\\/\"},\"wordCount\":607,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/03\\\/01\\\/why-shoppers-are-making-the-switch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/shoppers-switch-brands.jpg\",\"keywords\":[\"brand switching\",\"loyalty\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/03\\\/01\\\/why-shoppers-are-making-the-switch\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/03\\\/01\\\/why-shoppers-are-making-the-switch\\\/\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/03\\\/01\\\/why-shoppers-are-making-the-switch\\\/\",\"name\":\"Brand Loyalty is Fading: Why Shoppers Are Making the Switch!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/03\\\/01\\\/why-shoppers-are-making-the-switch\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/03\\\/01\\\/why-shoppers-are-making-the-switch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/shoppers-switch-brands.jpg\",\"datePublished\":\"2025-03-01T11:41:04+00:00\",\"dateModified\":\"2025-03-05T04:15:41+00:00\",\"description\":\"Today's shoppers aren't just looking for the cheapest deal but also for trust, convenience, and rewards that make them feel valued.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/03\\\/01\\\/why-shoppers-are-making-the-switch\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/03\\\/01\\\/why-shoppers-are-making-the-switch\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/03\\\/01\\\/why-shoppers-are-making-the-switch\\\/#primaryimage\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/shoppers-switch-brands.jpg\",\"contentUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/shoppers-switch-brands.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2025\\\/03\\\/01\\\/why-shoppers-are-making-the-switch\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/onlykutts.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Loyalty is Fading: Why Shoppers Are Making the Switch!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#website\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/\",\"name\":\"Point of View\",\"description\":\"Business &amp; Marketing Thoughts\",\"publisher\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/onlykutts.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\",\"name\":\"Vejay Anand\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"caption\":\"Vejay Anand\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\"},\"description\":\"For consultation and advice - https:\\\/\\\/topmate.io\\\/vejay_anand_s\",\"sameAs\":[\"http:\\\/\\\/onlykutts.com\",\"https:\\\/\\\/www.instagram.com\\\/onlykutts_pointofview\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/onlykutts\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/onlykutts\",\"https:\\\/\\\/www.youtube.com\\\/@SVejayAnand\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand Loyalty is Fading: Why Shoppers Are Making the Switch!","description":"Today's shoppers aren't just looking for the cheapest deal but also for trust, convenience, and rewards that make them feel valued.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/onlykutts.com\/index.php\/2025\/03\/01\/why-shoppers-are-making-the-switch\/","og_locale":"en_US","og_type":"article","og_title":"Brand Loyalty is Fading: Why Shoppers Are Making the Switch!","og_description":"Today's shoppers aren't just looking for the cheapest deal but also for trust, convenience, and rewards that make them feel valued.","og_url":"https:\/\/onlykutts.com\/index.php\/2025\/03\/01\/why-shoppers-are-making-the-switch\/","og_site_name":"Point of View","article_published_time":"2025-03-01T11:41:04+00:00","article_modified_time":"2025-03-05T04:15:41+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/onlykutts.com\/wp-content\/uploads\/2025\/03\/shoppers-switch-brands.jpg","type":"image\/jpeg"}],"author":"Vejay Anand","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/onlykutts","twitter_site":"@onlykutts","twitter_misc":{"Written by":"Vejay Anand","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/onlykutts.com\/index.php\/2025\/03\/01\/why-shoppers-are-making-the-switch\/#article","isPartOf":{"@id":"https:\/\/onlykutts.com\/index.php\/2025\/03\/01\/why-shoppers-are-making-the-switch\/"},"author":{"name":"Vejay Anand","@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"headline":"Brand Loyalty is Fading: Why Shoppers Are Making the Switch!","datePublished":"2025-03-01T11:41:04+00:00","dateModified":"2025-03-05T04:15:41+00:00","mainEntityOfPage":{"@id":"https:\/\/onlykutts.com\/index.php\/2025\/03\/01\/why-shoppers-are-making-the-switch\/"},"wordCount":607,"commentCount":0,"publisher":{"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"image":{"@id":"https:\/\/onlykutts.com\/index.php\/2025\/03\/01\/why-shoppers-are-making-the-switch\/#primaryimage"},"thumbnailUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2025\/03\/shoppers-switch-brands.jpg","keywords":["brand switching","loyalty"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/onlykutts.com\/index.php\/2025\/03\/01\/why-shoppers-are-making-the-switch\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/onlykutts.com\/index.php\/2025\/03\/01\/why-shoppers-are-making-the-switch\/","url":"https:\/\/onlykutts.com\/index.php\/2025\/03\/01\/why-shoppers-are-making-the-switch\/","name":"Brand Loyalty is Fading: Why Shoppers Are Making the Switch!","isPartOf":{"@id":"https:\/\/onlykutts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/onlykutts.com\/index.php\/2025\/03\/01\/why-shoppers-are-making-the-switch\/#primaryimage"},"image":{"@id":"https:\/\/onlykutts.com\/index.php\/2025\/03\/01\/why-shoppers-are-making-the-switch\/#primaryimage"},"thumbnailUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2025\/03\/shoppers-switch-brands.jpg","datePublished":"2025-03-01T11:41:04+00:00","dateModified":"2025-03-05T04:15:41+00:00","description":"Today's shoppers aren't just looking for the cheapest deal but also for trust, convenience, and rewards that make them feel valued.","breadcrumb":{"@id":"https:\/\/onlykutts.com\/index.php\/2025\/03\/01\/why-shoppers-are-making-the-switch\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/onlykutts.com\/index.php\/2025\/03\/01\/why-shoppers-are-making-the-switch\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/onlykutts.com\/index.php\/2025\/03\/01\/why-shoppers-are-making-the-switch\/#primaryimage","url":"https:\/\/onlykutts.com\/wp-content\/uploads\/2025\/03\/shoppers-switch-brands.jpg","contentUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2025\/03\/shoppers-switch-brands.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/onlykutts.com\/index.php\/2025\/03\/01\/why-shoppers-are-making-the-switch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/onlykutts.com\/"},{"@type":"ListItem","position":2,"name":"Brand Loyalty is Fading: Why Shoppers Are Making the Switch!"}]},{"@type":"WebSite","@id":"https:\/\/onlykutts.com\/#website","url":"https:\/\/onlykutts.com\/","name":"Point of View","description":"Business &amp; Marketing Thoughts","publisher":{"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/onlykutts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277","name":"Vejay Anand","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","caption":"Vejay Anand"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g"},"description":"For consultation and advice - https:\/\/topmate.io\/vejay_anand_s","sameAs":["http:\/\/onlykutts.com","https:\/\/www.instagram.com\/onlykutts_pointofview\/","https:\/\/www.linkedin.com\/in\/onlykutts\/","https:\/\/x.com\/https:\/\/twitter.com\/onlykutts","https:\/\/www.youtube.com\/@SVejayAnand"]}]}},"_links":{"self":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts\/7457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/comments?post=7457"}],"version-history":[{"count":0,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts\/7457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/media\/7458"}],"wp:attachment":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/media?parent=7457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/categories?post=7457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/tags?post=7457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}