The heartwarming tale of a young girl’s friendship with an animated dragon is the subject of the 2019 Christmas commercial, which John Lewis & Partners and Waitrose & Partners created in association with Adam & Eve DDB London.<\/p>\n\n\n\n
This commercial is a continuation of the previous year’s John Lewis Partnership rebranding and closer business alignment between the two companies, which led to two distinct Christmas ads that matched Elton John’s festive theme in quite different ways.<\/p>\n\n\n\n
Dougal Wilson directed the commercial, while Simon Lloyd was the creative lead.<\/p>\n\n\n\n
A two-minute and thirty-second commercial called “Excitable Edgar” has\u00a0Dan Smith, the\u00a0main singer of the band Bastille, singing a cover\u00a0of the legendary song “Can’t Fight This Feeling” by REO Speedwagon. It revolves around the idea of sharing holiday cheer with loved ones via the exchange of tasty treats and considerate presents.<\/p>\n\n\n\n
Ava, a small girl, and her family and friends are getting ready for Christmas in this narrative. One of them is Edgar, a dragon who is so enthralled by the celebrations that he can hardly resist his natural tendency to spout fire.<\/p>\n\n\n\n
The commercial follows the couple as they try to participate in seasonal festivities, only to have their plans derailed. Edgar’s jubilant enthusiasm melts the ice surface, halting the ice skating session. The yearly process of decorating the village Christmas tree takes a disastrous turn when Edgar gets involved, reducing a painstakingly constructed snowman to a puddle.<\/p>\n\n\n\n