{"id":5928,"date":"2023-12-30T08:14:15","date_gmt":"2023-12-30T02:44:15","guid":{"rendered":"https:\/\/onlykutts.com\/?p=5928"},"modified":"2024-06-19T11:10:11","modified_gmt":"2024-06-19T05:40:11","slug":"burger-king-satisfries-the-lo-cal-flop","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2023\/12\/30\/burger-king-satisfries-the-lo-cal-flop\/","title":{"rendered":"Burger King Satisfries: The Lo-Cal Flop!"},"content":{"rendered":"\n

Burger King intended to make its French fry eaters feel better about indulging.<\/p>\n\n\n\n

The chain introduced a new crinkle-cut french fry with about 30% fewer calories than a regular fry.<\/p>\n\n\n\n

Due to an improved batter that retained less oil, a single serving of the new “Satisfries” had 270 calories. In contrast, a small order of their normal fries had 340 calories and did not have crinkles.<\/p>\n\n\n\n

It was not a novel idea to take a guilty-pleasing dish and make it less so. Baked potato chips, 100-calorie Oreo boxes, and other reduced-calorie variants of popular snacks were stocked in supermarkets. Products like this take advantage of people’s efforts to eat healthier while also appealing to their vices in eating. Making something that is low in calories yet high in flavour is the goal.<\/p>\n\n\n\n

The classic recipe for Burger King fries\u2014potatoes, oil, and batter\u2014remained unchanged. Making them in the same fryers and cooking them for the same duration as traditional fries helped keep kitchen operations simple.<\/p>\n\n\n\n

The key difference was that they tweaked the batter’s constituent proportions to use less\u00a0oil. One additional distinction was\u00a0the crinkle-cut form, which helped\u00a0staff keep track of them when they were\u00a0deep-frying them alongside the traditional fries.<\/p>\n\n\n\n

After that, it was a flop!!!<\/p>\n\n\n\n

Burger King made some market assumptions when they introduced and advertised Satisfries:<\/p>\n\n\n\n

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  1. Their clientele was looking for a healthier option.
    The assumption was that consumers in the United States wanted and needed a healthier option.<\/li>\n\n\n\n
  2. A healthier menu item was priced more, but consumers were still prepared to pay the premium.
    At $1.89 for a standard dish, satisfyings were much more costly than french fries, which cost $1.59. They reasoned that customers would be prepared to pay a premium for healthier options, so they added this item to the menu at a higher price.<\/li>\n\n\n\n
  3. Having an enjoyable flavour would be enough to convince them to choose the healthier option.<\/li>\n<\/ol>\n\n\n\n

    Burger King launched a healthy alternative to french fries on the assumption that consumers would choose it if it tasted good, which it did according to the slogan “big taste” used to describe it in ads.<\/p>\n\n\n\n