{"id":4978,"date":"2023-03-10T09:40:57","date_gmt":"2023-03-10T04:10:57","guid":{"rendered":"https:\/\/onlykutts.com\/?p=4978"},"modified":"2023-03-10T09:41:00","modified_gmt":"2023-03-10T04:11:00","slug":"the-turnaround-at-tiffany","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2023\/03\/10\/the-turnaround-at-tiffany\/","title":{"rendered":"The Turnaround at Tiffany"},"content":{"rendered":"\n<p>Although the likes of Chanel, Herm\u00e8s, and Loewe have flourished in Europe, the United States is home to just one luxury label: Tiffany &amp; Co., established by jeweller Charles Lewis Tiffany in 1838. Despite the jewellery being crafted in some of the world&#8217;s most prestigious ateliers, it is well-recognised for having an American spirit of its own.<\/p>\n\n\n\n<p>Charles Tiffany is largely credited with establishing the company&#8217;s image as a premium store via a series of unconventional business actions, such as marking the price of items to prevent bargaining and refusing to provide credit. The Tiffany mail-order catalogue&#8217;s cover, which he designed, has an iconic robin&#8217;s egg blue that he picked. During the Gilded Era, Tiffany &amp; Co. became famous for their diamond engagement rings, and the company continued to thrive throughout the 20th century.<\/p>\n\n\n\n<p>In 2013, Tiffany&#8217;s sales were above $4 billion. Yet, from that point on, negative issues began to occur. Tiffany&#8217;s biggest blunder was advertising their lower-priced pieces instead of their more expensive ones. Rather than being a high-end label, it has descended to that of a jewellery store.<\/p>\n\n\n\n<p>In 2021, LVMH spent $16 billion to purchase the company. Then things started to turn around.<\/p>\n\n\n\n<p>Several different plans were put into motion to restore its former splendour.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aim for a different demographic<\/li>\n<\/ul>\n\n\n\n<p>Affluent retirees and vacationers accounted for the bulk of Tiffany&#8217;s business. Younger people no longer saw it as something to strive towards. With the new playbook, Gen Z and Millennials were singled out for special attention.<\/p>\n\n\n\n<p>Unlike earlier administrations, which ushered in changes gradually and avoided the spotlight for fear of watering down the premium brand, the current team&nbsp;takes a more outspoken stance on matters of taste. Tiffany created a fresh strategy to appeal to millennials and members of Generation Z.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Original and novel merchandise<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/tiffany-is-turning-nfts-into-jewellery-for-50000-yeah-its-we_wk3u.2496-1024x576.webp\" alt=\"\" class=\"wp-image-4982\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/tiffany-is-turning-nfts-into-jewellery-for-50000-yeah-its-we_wk3u.2496-1024x576.webp 1024w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/tiffany-is-turning-nfts-into-jewellery-for-50000-yeah-its-we_wk3u.2496-300x169.webp 300w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/tiffany-is-turning-nfts-into-jewellery-for-50000-yeah-its-we_wk3u.2496-768x432.webp 768w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/tiffany-is-turning-nfts-into-jewellery-for-50000-yeah-its-we_wk3u.2496-1536x864.webp 1536w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/tiffany-is-turning-nfts-into-jewellery-for-50000-yeah-its-we_wk3u.2496.webp 1802w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>NFTs, TiffCoins (limited-edition gold coins that grant holders access to exclusive events), a wildly successful unisex &#8220;lock&#8221; bracelet collection priced affordably enough to attract new customers, and buzzy collaborations with Patek Philippe, Supreme, Nike, and the upstart art collective Mschf (who created a $1,000 limited-edition Ultimate Participation Trophy with the jeweller) are just a few examples of Tiffany&#8217;s innovative marketing strategies. Tiffany collaborated with modern artist Daniel Arsham on a series of sculptures, and with Wilson on a blue football and basketball.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/mschf-tiffany-co-participation-trophy-collab-1-1024x683.webp\" alt=\"\" class=\"wp-image-4984\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/mschf-tiffany-co-participation-trophy-collab-1-1024x683.webp 1024w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/mschf-tiffany-co-participation-trophy-collab-1-300x200.webp 300w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/mschf-tiffany-co-participation-trophy-collab-1-768x512.webp 768w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/mschf-tiffany-co-participation-trophy-collab-1-1536x1024.webp 1536w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/mschf-tiffany-co-participation-trophy-collab-1.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Having a voice in popular culture is a prerequisite to gaining social status. Before LVMH acquired Tiffany, sales had been declining, especially among young, wealthy buyers. Several factors contributed to this downturn, including a general dip in marriage and decreased spending by tourists. A more systemic issue was that Tiffany was losing cachet among millennials in comparison to other luxury brands, particularly European ones like Louis Vuitton,&nbsp;Gucci etc.<\/p>\n\n\n\n<p>To be an American is to value diversity and democracy. Even as a premium brand, the product became more readily available to the public. To reach a wider market, the company had to introduce lower-priced items like $350 silver heart necklaces and form partnerships with mass-appeal companies like Nike, but it also had to highlight its commitment to quality workmanship and high-end jewellery. The company was\u00a0also aware of the need of projecting an approachable and inclusive public persona.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/tiffany-nike-shoe-collab-1240x698-1-1024x576.jpg\" alt=\"\" class=\"wp-image-4983\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/tiffany-nike-shoe-collab-1240x698-1-1024x576.jpg 1024w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/tiffany-nike-shoe-collab-1240x698-1-300x169.jpg 300w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/tiffany-nike-shoe-collab-1240x698-1-768x432.jpg 768w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/tiffany-nike-shoe-collab-1240x698-1.jpg 1240w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cNo rules, everyone welcome\u201c&nbsp;was Tiffany&#8217;s slogan when the company debuted its range of gender-neutral lock bracelets in August of last year. That&#8217;s the American way of thinking: catering to customers of all ages and financial means.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A Change in Marketing Tactics<\/li>\n<\/ul>\n\n\n\n<p>Rather than continuing with its previous, dated marketing strategy, Tiffany has shifted its focus to attracting a younger demographic by way of celebrity endorsements and social media, and by emphasising the luxury credentials of its products.<\/p>\n\n\n\n<p>Consider Beyonc\u00e9 and Jay-Tiffany Z&#8217;s endorsement.<br>Beyonc\u00e9 and Jay-debut Z&#8217;s Tiffany ad made many fantasise about a modern remake of the classic Breakfast at Tiffany&#8217;s. It featured the recently acquired artwork &#8220;Equals Pi&#8221; by Jean-Michel Basquiat for LVMH. There was a huge controversy on the internet when people noticed the striking similarity between the painting&#8217;s background and the trademark colour.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"764\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/beyonce-and-jay-z-for-the-tiffany-co-fall-2021-about-love-campaign-shot-by-mason-poole-1629723209-1024x764.jpg\" alt=\"\" class=\"wp-image-4985\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/beyonce-and-jay-z-for-the-tiffany-co-fall-2021-about-love-campaign-shot-by-mason-poole-1629723209-1024x764.jpg 1024w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/beyonce-and-jay-z-for-the-tiffany-co-fall-2021-about-love-campaign-shot-by-mason-poole-1629723209-300x224.jpg 300w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/beyonce-and-jay-z-for-the-tiffany-co-fall-2021-about-love-campaign-shot-by-mason-poole-1629723209-768x573.jpg 768w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/beyonce-and-jay-z-for-the-tiffany-co-fall-2021-about-love-campaign-shot-by-mason-poole-1629723209.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The early marketing campaign &#8220;Not Your Mother&#8217;s Tiffany&#8221; was a flop because it went against the commonplace notion that jewellery is passed down through generations. Teenagers, who could have purchased silver mom heart bracelets for cheap, didn&#8217;t feel welcome.<\/p>\n\n\n\n<p>However, once the &#8220;Not Your Mother&#8217;s Tiffany&#8221; ad ended, silver goods sales skyrocketed. The hype encouraged those who weren&#8217;t acquainted with Tiffany before to take part.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/not-your-mothers-tiffany-1024x538.webp\" alt=\"\" class=\"wp-image-4986\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/not-your-mothers-tiffany-1024x538.webp 1024w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/not-your-mothers-tiffany-300x158.webp 300w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/not-your-mothers-tiffany-768x403.webp 768w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/not-your-mothers-tiffany.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Outcome<\/h2>\n\n\n\n<p>Tiffany has been the company most responsible for LVMH&#8217;s expansion over the previous two years. Jewellery and watch sales for LVMH increased 18% to $11.35 billion in 2022, with Tiffany&#8217;s contribution doubling from its pre-acquisition level.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reference<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.fastcompany.com\/90850466\/tiffany-brand-turnaround-lvmh-alexandre-arnault\">https:\/\/www.fastcompany.com\/90850466\/tiffany-brand-turnaround-lvmh-alexandre-arnault<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-06-22\/tiffany-and-co-refresh-puts-alexandre-arnault-center-stage#xj4y7vzkg\">https:\/\/www.bloomberg.com\/news\/articles\/2022-06-22\/tiffany-and-co-refresh-puts-alexandre-arnault-center-stage#xj4y7vzkg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The strategy that Bernard Arnault has adopted is straightforward but very profitable: he buys venerable but dated businesses like Tiffany&#8217;s and then modernises their administration, marketing and business practises.<\/p>\n","protected":false},"author":1,"featured_media":4980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,10],"tags":[1503,1504],"class_list":["post-4978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing","tag-tiffany","tag-turnaround"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Turnaround at Tiffany Point of View<\/title>\n<meta name=\"description\" content=\"Bernard Arnault buys venerable but dated businesses like Tiffany&#039;s and then modernises their administration, marketing &amp; business practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlykutts.com\/index.php\/2023\/03\/10\/the-turnaround-at-tiffany\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Turnaround at Tiffany Point of View\" \/>\n<meta property=\"og:description\" content=\"Bernard Arnault buys venerable but dated businesses like Tiffany&#039;s and then modernises their administration, marketing &amp; business practices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlykutts.com\/index.php\/2023\/03\/10\/the-turnaround-at-tiffany\/\" \/>\n<meta property=\"og:site_name\" content=\"Point of View\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-10T04:10:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-10T04:11:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/tiffany.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"673\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vejay Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/onlykutts\" \/>\n<meta name=\"twitter:site\" content=\"@onlykutts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vejay Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2023\\\/03\\\/10\\\/the-turnaround-at-tiffany\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2023\\\/03\\\/10\\\/the-turnaround-at-tiffany\\\/\"},\"author\":{\"name\":\"Vejay Anand\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"headline\":\"The Turnaround at Tiffany\",\"datePublished\":\"2023-03-10T04:10:57+00:00\",\"dateModified\":\"2023-03-10T04:11:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2023\\\/03\\\/10\\\/the-turnaround-at-tiffany\\\/\"},\"wordCount\":806,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2023\\\/03\\\/10\\\/the-turnaround-at-tiffany\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/tiffany.jpeg\",\"keywords\":[\"tiffany\",\"turnaround\"],\"articleSection\":[\"Business\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2023\\\/03\\\/10\\\/the-turnaround-at-tiffany\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2023\\\/03\\\/10\\\/the-turnaround-at-tiffany\\\/\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2023\\\/03\\\/10\\\/the-turnaround-at-tiffany\\\/\",\"name\":\"The Turnaround at Tiffany Point of View\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2023\\\/03\\\/10\\\/the-turnaround-at-tiffany\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2023\\\/03\\\/10\\\/the-turnaround-at-tiffany\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/tiffany.jpeg\",\"datePublished\":\"2023-03-10T04:10:57+00:00\",\"dateModified\":\"2023-03-10T04:11:00+00:00\",\"description\":\"Bernard Arnault buys venerable but dated businesses like Tiffany's and then modernises their administration, marketing & business practices.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2023\\\/03\\\/10\\\/the-turnaround-at-tiffany\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2023\\\/03\\\/10\\\/the-turnaround-at-tiffany\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2023\\\/03\\\/10\\\/the-turnaround-at-tiffany\\\/#primaryimage\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/tiffany.jpeg\",\"contentUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/tiffany.jpeg\",\"width\":1920,\"height\":673,\"caption\":\"tiffany\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2023\\\/03\\\/10\\\/the-turnaround-at-tiffany\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/onlykutts.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Turnaround at Tiffany\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#website\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/\",\"name\":\"Point of View\",\"description\":\"Business &amp; Marketing Thoughts\",\"publisher\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/onlykutts.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\",\"name\":\"Vejay Anand\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"caption\":\"Vejay Anand\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\"},\"description\":\"For consultation and advice - https:\\\/\\\/topmate.io\\\/vejay_anand_s\",\"sameAs\":[\"http:\\\/\\\/onlykutts.com\",\"https:\\\/\\\/www.instagram.com\\\/onlykutts_pointofview\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/onlykutts\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/onlykutts\",\"https:\\\/\\\/www.youtube.com\\\/@SVejayAnand\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Turnaround at Tiffany Point of View","description":"Bernard Arnault buys venerable but dated businesses like Tiffany's and then modernises their administration, marketing & business practices.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/onlykutts.com\/index.php\/2023\/03\/10\/the-turnaround-at-tiffany\/","og_locale":"en_US","og_type":"article","og_title":"The Turnaround at Tiffany Point of View","og_description":"Bernard Arnault buys venerable but dated businesses like Tiffany's and then modernises their administration, marketing & business practices.","og_url":"https:\/\/onlykutts.com\/index.php\/2023\/03\/10\/the-turnaround-at-tiffany\/","og_site_name":"Point of View","article_published_time":"2023-03-10T04:10:57+00:00","article_modified_time":"2023-03-10T04:11:00+00:00","og_image":[{"width":1920,"height":673,"url":"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/tiffany.jpeg","type":"image\/jpeg"}],"author":"Vejay Anand","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/onlykutts","twitter_site":"@onlykutts","twitter_misc":{"Written by":"Vejay Anand","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/onlykutts.com\/index.php\/2023\/03\/10\/the-turnaround-at-tiffany\/#article","isPartOf":{"@id":"https:\/\/onlykutts.com\/index.php\/2023\/03\/10\/the-turnaround-at-tiffany\/"},"author":{"name":"Vejay Anand","@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"headline":"The Turnaround at Tiffany","datePublished":"2023-03-10T04:10:57+00:00","dateModified":"2023-03-10T04:11:00+00:00","mainEntityOfPage":{"@id":"https:\/\/onlykutts.com\/index.php\/2023\/03\/10\/the-turnaround-at-tiffany\/"},"wordCount":806,"commentCount":0,"publisher":{"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"image":{"@id":"https:\/\/onlykutts.com\/index.php\/2023\/03\/10\/the-turnaround-at-tiffany\/#primaryimage"},"thumbnailUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/tiffany.jpeg","keywords":["tiffany","turnaround"],"articleSection":["Business","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/onlykutts.com\/index.php\/2023\/03\/10\/the-turnaround-at-tiffany\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/onlykutts.com\/index.php\/2023\/03\/10\/the-turnaround-at-tiffany\/","url":"https:\/\/onlykutts.com\/index.php\/2023\/03\/10\/the-turnaround-at-tiffany\/","name":"The Turnaround at Tiffany Point of View","isPartOf":{"@id":"https:\/\/onlykutts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/onlykutts.com\/index.php\/2023\/03\/10\/the-turnaround-at-tiffany\/#primaryimage"},"image":{"@id":"https:\/\/onlykutts.com\/index.php\/2023\/03\/10\/the-turnaround-at-tiffany\/#primaryimage"},"thumbnailUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/tiffany.jpeg","datePublished":"2023-03-10T04:10:57+00:00","dateModified":"2023-03-10T04:11:00+00:00","description":"Bernard Arnault buys venerable but dated businesses like Tiffany's and then modernises their administration, marketing & business practices.","breadcrumb":{"@id":"https:\/\/onlykutts.com\/index.php\/2023\/03\/10\/the-turnaround-at-tiffany\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/onlykutts.com\/index.php\/2023\/03\/10\/the-turnaround-at-tiffany\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/onlykutts.com\/index.php\/2023\/03\/10\/the-turnaround-at-tiffany\/#primaryimage","url":"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/tiffany.jpeg","contentUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/03\/tiffany.jpeg","width":1920,"height":673,"caption":"tiffany"},{"@type":"BreadcrumbList","@id":"https:\/\/onlykutts.com\/index.php\/2023\/03\/10\/the-turnaround-at-tiffany\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/onlykutts.com\/"},{"@type":"ListItem","position":2,"name":"The Turnaround at Tiffany"}]},{"@type":"WebSite","@id":"https:\/\/onlykutts.com\/#website","url":"https:\/\/onlykutts.com\/","name":"Point of View","description":"Business &amp; Marketing Thoughts","publisher":{"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/onlykutts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277","name":"Vejay Anand","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","caption":"Vejay Anand"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g"},"description":"For consultation and advice - https:\/\/topmate.io\/vejay_anand_s","sameAs":["http:\/\/onlykutts.com","https:\/\/www.instagram.com\/onlykutts_pointofview\/","https:\/\/www.linkedin.com\/in\/onlykutts\/","https:\/\/x.com\/https:\/\/twitter.com\/onlykutts","https:\/\/www.youtube.com\/@SVejayAnand"]}]}},"_links":{"self":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts\/4978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/comments?post=4978"}],"version-history":[{"count":0,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts\/4978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/media\/4980"}],"wp:attachment":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/media?parent=4978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/categories?post=4978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/tags?post=4978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}