{"id":4889,"date":"2023-02-15T20:04:44","date_gmt":"2023-02-15T14:34:44","guid":{"rendered":"https:\/\/onlykutts.com\/?p=4889"},"modified":"2023-03-01T08:50:31","modified_gmt":"2023-03-01T03:20:31","slug":"brand-activism-carrefours-the-black-supermarket","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2023\/02\/15\/brand-activism-carrefours-the-black-supermarket\/","title":{"rendered":"Brand Activism &#8211; Carrefour\u2019s The Black Supermarket"},"content":{"rendered":"\n<p>The agrochemical lobby in Europe and many other places around the globe sanctioned a particular set of hybrid kinds of seeds that are approved to grow. And this comprised just 3% of fruits and vegetables produced. This is because they\u2019re patented and lucrative. The remaining 97% was deemed unlawful. If a farmer fell in the 97% category, he would have to pay enormous penalties that would make him bankrupt.<\/p>\n\n\n\n<p>To put a stop to this, France\u2019s Carrefour decided to be an activist and launched The Black Supermarket. A market where \u2018illegal\u2019 fruits and vegetables are openly maintained on shelves for sale. It was a major act in favour of farmers and biodiversity since 3% of those allowed seeds hurt the environment, and are not eco-friendly.<\/p>\n\n\n\n<p>These stores showed 600 kinds of fruits and vegetables that were banned in huge herbariums with banners of growers who had been sued by agrochemical lobbies.<\/p>\n\n\n\n<p>Visitors were invited to sign a petition to amend the legislation &#8211; receiving over 85,000 signatures. Carrefour further disregarded the law by negotiating a five-year deal with these illegal farmers and even invited opinion leaders to a signature ceremony.<\/p>\n\n\n\n<p>The Black Supermarket campaign established a seed of a changing perspective and awareness of Carrefour as a brand that exists for the well-being of farmers and end customers. To the degree that it is even ready to pay substantial penalties for selling unlawful versions of seeds, fruits and vegetables that are organic, eco-friendly, farmer-friendly, and health-friendly.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"819\" data-id=\"4895\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/02\/Carrefour-Black-Supermarket-COTW-1-1024x819.jpg\" alt=\"\" class=\"wp-image-4895\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/02\/Carrefour-Black-Supermarket-COTW-1-1024x819.jpg 1024w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/02\/Carrefour-Black-Supermarket-COTW-1-300x240.jpg 300w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/02\/Carrefour-Black-Supermarket-COTW-1-768x614.jpg 768w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/02\/Carrefour-Black-Supermarket-COTW-1-1536x1229.jpg 1536w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/02\/Carrefour-Black-Supermarket-COTW-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"4892\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/02\/Carrefour-Black-Supermarket-COTW-5-724x1024.jpg\" alt=\"\" class=\"wp-image-4892\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/02\/Carrefour-Black-Supermarket-COTW-5-724x1024.jpg 724w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/02\/Carrefour-Black-Supermarket-COTW-5-212x300.jpg 212w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/02\/Carrefour-Black-Supermarket-COTW-5-768x1086.jpg 768w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/02\/Carrefour-Black-Supermarket-COTW-5.jpg 860w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"4893\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/02\/Carrefour-Black-Supermarket-COTW-4-724x1024.jpg\" alt=\"\" class=\"wp-image-4893\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/02\/Carrefour-Black-Supermarket-COTW-4-724x1024.jpg 724w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/02\/Carrefour-Black-Supermarket-COTW-4-212x300.jpg 212w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/02\/Carrefour-Black-Supermarket-COTW-4-768x1086.jpg 768w, https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/02\/Carrefour-Black-Supermarket-COTW-4.jpg 860w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/02\/Carrefour-Black-Supermarket-COTW-3-1024x512.jpg\" alt=\"This image has an empty alt attribute; its file name is Carrefour-Black-Supermarket-COTW-3-1024x512.jpg\"\/><\/figure>\n<\/figure>\n\n\n\n<p>The promotion increased store visits by 15% and produce sales by 10%. Though unexpected, the advertising had an effect. Seven months later the EU repealed the ban regulation, yet sustainability remained a prominent subject that is constantly changing.<\/p>\n\n\n\n<p>A less active government would also pay farm workers well because they would be able to give customers exactly what they want instead of making too much of what the government wants and losing money on goods that don&#8217;t sell.<\/p>\n\n\n\n<p>Marcel, the agency behind this amazing Carrefour campaign, knew how to build a campaign that would alter lives.<br>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers now want businesses to deliver trustworthy information, take a stand on social problems, and give back to society.<\/p>\n","protected":false},"author":1,"featured_media":4890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,10],"tags":[1488,1487],"class_list":["post-4889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-marketing","tag-black-supermarket","tag-carrefour"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Activism - Carrefour\u2019s The Black Supermarket<\/title>\n<meta name=\"description\" content=\"Consumers now want businesses to deliver trustworthy information, take a stand on social problems, and give back to society.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlykutts.com\/index.php\/2023\/02\/15\/brand-activism-carrefours-the-black-supermarket\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Activism - Carrefour\u2019s The Black Supermarket\" \/>\n<meta property=\"og:description\" content=\"Consumers now want businesses to deliver trustworthy information, take a stand on social problems, and give back to society.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlykutts.com\/index.php\/2023\/02\/15\/brand-activism-carrefours-the-black-supermarket\/\" \/>\n<meta property=\"og:site_name\" content=\"Point of View\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-15T14:34:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-01T03:20:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2023\/02\/Carrefour-Black-Supermarket-COTW.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"502\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vejay Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/onlykutts\" \/>\n<meta name=\"twitter:site\" content=\"@onlykutts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vejay Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2023\\\/02\\\/15\\\/brand-activism-carrefours-the-black-supermarket\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2023\\\/02\\\/15\\\/brand-activism-carrefours-the-black-supermarket\\\/\"},\"author\":{\"name\":\"Vejay Anand\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"headline\":\"Brand Activism &#8211; 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