{"id":4326,"date":"2022-09-28T12:26:54","date_gmt":"2022-09-28T06:56:54","guid":{"rendered":"https:\/\/onlykutts.com\/?p=4326"},"modified":"2022-09-28T12:26:54","modified_gmt":"2022-09-28T06:56:54","slug":"iconic-ads-reebok-field-of-dreams","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2022\/09\/28\/iconic-ads-reebok-field-of-dreams\/","title":{"rendered":"Iconic Ads: Reebok &#8211; Field of Dreams"},"content":{"rendered":"\n<p>Even though they are less prominent now, Reebok was a dominant force in the football industry in the 1990s and early 2000s, with famous athletes like Ryan Giggs, Dennis Bergkamp, and Thierry Henry as ambassadors.<\/p>\n\n\n\n<p>In fact, the company spent a lot of money to promote the release of its new Sidewinder boot in 1998. They hired famous people like Robbie Williams, Anna Friel, Sting, Reeves &amp; Mortimer, Jarvis Cocker, Darling Dicky Attenborough, David Mellor, Tom Jones, Steven Berkoff, Sylvester McCoy, Jose Carreras, Chris Eubank, Warren Mitchell, and Wallace &amp; Gromit.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Iconic Ads: Reebok - Theatre of Dreams Commercial\" width=\"768\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/nNCV1WRFFwc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This is one of the best examples of British celebrities being used in an advertisement. Never mind twenty, they&#8217;re all connected by the exact lightbulb moment: the realisation that renowned individuals would do everything to share Ryan Giggs&#8217; joy after scoring a goal.<\/p>\n\n\n\n<p>This one is better than any Nike or Adidas ad because it has a great story, an upbeat song, and great sound design to make you feel like you just scored a goal.<\/p>\n\n\n\n<p>Derek Apps wrote the script, Tony Kaye directed, and Vince Squibb oversaw the art direction at Lowe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The film plays on the fact that even celebrities like to imagine they are in the boots of their favourite footballers<\/p>\n","protected":false},"author":1,"featured_media":4327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,10],"tags":[39,1374,1014,1376,1375],"class_list":["post-4326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-marketing","tag-advertising","tag-derak-apps","tag-lowe-howard-spink","tag-tony-kaye","tag-vince-squibb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iconic Ads: Reebok - Field of Dreams<\/title>\n<meta name=\"description\" content=\"The film plays on the fact that even celebrities like to imagine they are in the boots of their favourite footballers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlykutts.com\/index.php\/2022\/09\/28\/iconic-ads-reebok-field-of-dreams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iconic Ads: Reebok - Field of Dreams\" \/>\n<meta property=\"og:description\" content=\"The film plays on the fact that even celebrities like to imagine they are in the boots of their favourite footballers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlykutts.com\/index.php\/2022\/09\/28\/iconic-ads-reebok-field-of-dreams\/\" \/>\n<meta property=\"og:site_name\" content=\"Point of View\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-28T06:56:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2022\/09\/reebok_logo_1986.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1190\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vejay Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/onlykutts\" \/>\n<meta name=\"twitter:site\" content=\"@onlykutts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vejay Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2022\\\/09\\\/28\\\/iconic-ads-reebok-field-of-dreams\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2022\\\/09\\\/28\\\/iconic-ads-reebok-field-of-dreams\\\/\"},\"author\":{\"name\":\"Vejay Anand\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"headline\":\"Iconic Ads: Reebok &#8211; 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