{"id":4274,"date":"2022-09-14T17:58:39","date_gmt":"2022-09-14T12:28:39","guid":{"rendered":"https:\/\/onlykutts.com\/?p=4274"},"modified":"2022-09-15T06:30:11","modified_gmt":"2022-09-15T01:00:11","slug":"iconic-ads-pan-pasand","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2022\/09\/14\/iconic-ads-pan-pasand\/","title":{"rendered":"Iconic Ads: Pan Pasand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">After leading a sugarcane revolution in Maharashtra that resulted in the opening of one of the very first sugar mills in India, Walchand Hirachand Doshi established Ravalgaon Confectioneries in 1933.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pan Pasand is, without a doubt, one of the most incredible candies that kids just cannot get enough of. Children did not consume the actual paan, and the only thing that even resembled paan that they ever had was Pan Pasand. While the paan flavour and red colour of Pan Pasand lingered on our tongues, the other reason was adored for its beautiful yellow-green wrapper. Pan Pasand made us feel like grownups, and its red colour and paan flavour. In addition, children experience what is known as a &#8220;paan sensation&#8221; when the delicious &#8220;paan juice&#8221; gently travels down their throats. Despite being kids, it enabled them to enjoy a wonderful paan!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was in 1986 and the brief went to Advertising Avenues. It was obvious to popularise Pan Pasand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The idea was that eating paan or paan-flavoured candy sweetens (brings Mithaas) the tongue, but Avenues didn\u2019t want it to be contrived or the character to lose its original temperament. So even though the lines are delivered sweetly, the character is still refusing the proposal \u2013 the person does not change, only the attitude changes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Iconic Ads- Pan Pasand\" width=\"768\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/-FHifLeu3R4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The idea broke new ground, and there was a lot of cleverness in the commercials. Unlike the regular 30-second 30-sec commercials, these were 10 seconds each. The Avenues team (Goutam Rakshit, Ashoke Roy, and Gopi Kukde) had prepared 23 different scenarios, and the client selected 4 of them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My all-time favourite would have to be &#8220;Shaadi aur tumse? Kabhi nahi! (Marry you? Never!)&#8221; campaign for Pan Pasand. This particular creative was conceptualised by Gopi Kukde<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pan Pasand, while it appealed to the kids, focused the communication on adults in scenarios which were made fun<\/p>\n","protected":false},"author":1,"featured_media":4275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,10],"tags":[39,538,539,1357,1358],"class_list":["post-4274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-marketing","tag-advertising","tag-advertising-avenues","tag-gopi-kukde","tag-pan-pasand","tag-ravalgaon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iconic Ads: Pan Pasand<\/title>\n<meta name=\"description\" content=\"Pan Pasand, while it appealed to the kids, focused the communication on adults in scenarios which were made fun\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlykutts.com\/index.php\/2022\/09\/14\/iconic-ads-pan-pasand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iconic Ads: Pan Pasand\" \/>\n<meta property=\"og:description\" content=\"Pan Pasand, while it appealed to the kids, focused the communication on adults in scenarios which were made fun\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlykutts.com\/index.php\/2022\/09\/14\/iconic-ads-pan-pasand\/\" \/>\n<meta property=\"og:site_name\" content=\"Point of View\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-14T12:28:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-15T01:00:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2022\/09\/pan-pasand.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vejay Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/onlykutts\" \/>\n<meta name=\"twitter:site\" content=\"@onlykutts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vejay Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2022\\\/09\\\/14\\\/iconic-ads-pan-pasand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2022\\\/09\\\/14\\\/iconic-ads-pan-pasand\\\/\"},\"author\":{\"name\":\"Vejay Anand\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"headline\":\"Iconic Ads: Pan Pasand\",\"datePublished\":\"2022-09-14T12:28:39+00:00\",\"dateModified\":\"2022-09-15T01:00:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2022\\\/09\\\/14\\\/iconic-ads-pan-pasand\\\/\"},\"wordCount\":293,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2022\\\/09\\\/14\\\/iconic-ads-pan-pasand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/pan-pasand.jpeg\",\"keywords\":[\"advertising\",\"Advertising Avenues\",\"Gopi Kukde\",\"pan pasand\",\"ravalgaon\"],\"articleSection\":[\"Advertising\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2022\\\/09\\\/14\\\/iconic-ads-pan-pasand\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2022\\\/09\\\/14\\\/iconic-ads-pan-pasand\\\/\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2022\\\/09\\\/14\\\/iconic-ads-pan-pasand\\\/\",\"name\":\"Iconic Ads: Pan Pasand\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2022\\\/09\\\/14\\\/iconic-ads-pan-pasand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2022\\\/09\\\/14\\\/iconic-ads-pan-pasand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/pan-pasand.jpeg\",\"datePublished\":\"2022-09-14T12:28:39+00:00\",\"dateModified\":\"2022-09-15T01:00:11+00:00\",\"description\":\"Pan Pasand, while it appealed to the kids, focused the communication on adults in scenarios which were made fun\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2022\\\/09\\\/14\\\/iconic-ads-pan-pasand\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2022\\\/09\\\/14\\\/iconic-ads-pan-pasand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2022\\\/09\\\/14\\\/iconic-ads-pan-pasand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/pan-pasand.jpeg\",\"contentUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/pan-pasand.jpeg\",\"width\":1200,\"height\":900,\"caption\":\"pan pasand\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2022\\\/09\\\/14\\\/iconic-ads-pan-pasand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/onlykutts.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Iconic Ads: Pan Pasand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#website\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/\",\"name\":\"Point of View\",\"description\":\"Business &amp; Marketing Thoughts\",\"publisher\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/onlykutts.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\",\"name\":\"Vejay Anand\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"caption\":\"Vejay Anand\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\"},\"description\":\"For consultation and advice - https:\\\/\\\/topmate.io\\\/vejay_anand_s\",\"sameAs\":[\"http:\\\/\\\/onlykutts.com\",\"https:\\\/\\\/www.instagram.com\\\/onlykutts_pointofview\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/onlykutts\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/onlykutts\",\"https:\\\/\\\/www.youtube.com\\\/@SVejayAnand\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Iconic Ads: Pan Pasand","description":"Pan Pasand, while it appealed to the kids, focused the communication on adults in scenarios which were made fun","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/onlykutts.com\/index.php\/2022\/09\/14\/iconic-ads-pan-pasand\/","og_locale":"en_US","og_type":"article","og_title":"Iconic Ads: Pan Pasand","og_description":"Pan Pasand, while it appealed to the kids, focused the communication on adults in scenarios which were made fun","og_url":"https:\/\/onlykutts.com\/index.php\/2022\/09\/14\/iconic-ads-pan-pasand\/","og_site_name":"Point of View","article_published_time":"2022-09-14T12:28:39+00:00","article_modified_time":"2022-09-15T01:00:11+00:00","og_image":[{"width":1200,"height":900,"url":"https:\/\/onlykutts.com\/wp-content\/uploads\/2022\/09\/pan-pasand.jpeg","type":"image\/jpeg"}],"author":"Vejay Anand","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/onlykutts","twitter_site":"@onlykutts","twitter_misc":{"Written by":"Vejay Anand","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/onlykutts.com\/index.php\/2022\/09\/14\/iconic-ads-pan-pasand\/#article","isPartOf":{"@id":"https:\/\/onlykutts.com\/index.php\/2022\/09\/14\/iconic-ads-pan-pasand\/"},"author":{"name":"Vejay Anand","@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"headline":"Iconic Ads: Pan Pasand","datePublished":"2022-09-14T12:28:39+00:00","dateModified":"2022-09-15T01:00:11+00:00","mainEntityOfPage":{"@id":"https:\/\/onlykutts.com\/index.php\/2022\/09\/14\/iconic-ads-pan-pasand\/"},"wordCount":293,"commentCount":0,"publisher":{"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"image":{"@id":"https:\/\/onlykutts.com\/index.php\/2022\/09\/14\/iconic-ads-pan-pasand\/#primaryimage"},"thumbnailUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2022\/09\/pan-pasand.jpeg","keywords":["advertising","Advertising Avenues","Gopi Kukde","pan pasand","ravalgaon"],"articleSection":["Advertising","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/onlykutts.com\/index.php\/2022\/09\/14\/iconic-ads-pan-pasand\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/onlykutts.com\/index.php\/2022\/09\/14\/iconic-ads-pan-pasand\/","url":"https:\/\/onlykutts.com\/index.php\/2022\/09\/14\/iconic-ads-pan-pasand\/","name":"Iconic Ads: Pan Pasand","isPartOf":{"@id":"https:\/\/onlykutts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/onlykutts.com\/index.php\/2022\/09\/14\/iconic-ads-pan-pasand\/#primaryimage"},"image":{"@id":"https:\/\/onlykutts.com\/index.php\/2022\/09\/14\/iconic-ads-pan-pasand\/#primaryimage"},"thumbnailUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2022\/09\/pan-pasand.jpeg","datePublished":"2022-09-14T12:28:39+00:00","dateModified":"2022-09-15T01:00:11+00:00","description":"Pan Pasand, while it appealed to the kids, focused the communication on adults in scenarios which were made fun","breadcrumb":{"@id":"https:\/\/onlykutts.com\/index.php\/2022\/09\/14\/iconic-ads-pan-pasand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/onlykutts.com\/index.php\/2022\/09\/14\/iconic-ads-pan-pasand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/onlykutts.com\/index.php\/2022\/09\/14\/iconic-ads-pan-pasand\/#primaryimage","url":"https:\/\/onlykutts.com\/wp-content\/uploads\/2022\/09\/pan-pasand.jpeg","contentUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2022\/09\/pan-pasand.jpeg","width":1200,"height":900,"caption":"pan pasand"},{"@type":"BreadcrumbList","@id":"https:\/\/onlykutts.com\/index.php\/2022\/09\/14\/iconic-ads-pan-pasand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/onlykutts.com\/"},{"@type":"ListItem","position":2,"name":"Iconic Ads: Pan Pasand"}]},{"@type":"WebSite","@id":"https:\/\/onlykutts.com\/#website","url":"https:\/\/onlykutts.com\/","name":"Point of View","description":"Business &amp; Marketing Thoughts","publisher":{"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/onlykutts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277","name":"Vejay Anand","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","caption":"Vejay Anand"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g"},"description":"For consultation and advice - https:\/\/topmate.io\/vejay_anand_s","sameAs":["http:\/\/onlykutts.com","https:\/\/www.instagram.com\/onlykutts_pointofview\/","https:\/\/www.linkedin.com\/in\/onlykutts\/","https:\/\/x.com\/https:\/\/twitter.com\/onlykutts","https:\/\/www.youtube.com\/@SVejayAnand"]}]}},"_links":{"self":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts\/4274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/comments?post=4274"}],"version-history":[{"count":0,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts\/4274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/media\/4275"}],"wp:attachment":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/media?parent=4274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/categories?post=4274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/tags?post=4274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}