{"id":3411,"date":"2022-03-24T07:16:09","date_gmt":"2022-03-24T01:46:09","guid":{"rendered":"https:\/\/onlykutts.com\/?p=3411"},"modified":"2022-03-25T05:38:57","modified_gmt":"2022-03-25T00:08:57","slug":"why-spotify-got-a-great-deal-with-barcelona","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2022\/03\/24\/why-spotify-got-a-great-deal-with-barcelona\/","title":{"rendered":"Why Spotify Got A Great Deal With Barcelona"},"content":{"rendered":"\n

Barcelona\u2019s financial difficulties have been widely documented. Last year alone, the club lost almost $530 million, and they owe more than $1.5 billion. Lionel Messi left for PSG free, and now they have a salary cap of $100 million, which is around one-eighth of Real Madrid’s.<\/p>\n\n\n\n

Around 70% of the revenue is the salary cap, which is utilised to pay players, coaches, youth teams, and other personnel across the club’s various departments and divisions.<\/p>\n\n\n\n

Before the pandemic, Barcelona was making more than $1 billion a year in operating revenue, and despite being owned by 150,000 fans, the club is valued at $4.76 billion making it one of the most valuable clubs.<\/p>\n\n\n\n

Last year, Joan Laporta came back as club president for a second time. And the club’s balance sheet is finally being fixed, which is more essential.<\/p>\n\n\n\n

Spotify has signed a four-year sponsorship contract with the Catalan club and is estimated to be worth around $307 million, or roughly $77 million each year.<\/p>\n\n\n\n

Catalonia’s venerable Camp Nou, the continent’s largest stadium, will be renamed “Spotify Camp Nou,” and Spotify will receive primary branding on Barcelona jersey design for men as well as women and training.<\/p>\n\n\n\n

Spotify may have been willing to spend more. They had asked for details on Barcelona’s 350 million supporters. But only 1% had agreed to share their name, phone number, and email address with the club. The lack of fan data ultimately reduced the deal’s overall value.<\/p>\n\n\n\n

While Barcelona is trying to get out of the financial mess, they would not want to part with the naming rights to their storied venue. But with the sword of $1.5 billion debt hanging over your head, you can’t afford to pass up $300 million when it comes your way.<\/p>\n\n\n\n

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