{"id":2911,"date":"2021-10-19T13:43:57","date_gmt":"2021-10-19T08:13:57","guid":{"rendered":"https:\/\/onlykutts.com\/?p=2911"},"modified":"2021-10-19T15:41:09","modified_gmt":"2021-10-19T10:11:09","slug":"have-a-break-have-a-kit-kat","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2021\/10\/19\/have-a-break-have-a-kit-kat\/","title":{"rendered":"Iconic Ads: Have A Break, Have a Kit Kat"},"content":{"rendered":"\n<p>Due to wartime food shortages, Rowntree&#8217;s of York was compelled to change the recipe of its Chocolate Crisp bar in 1941. Afraid of upsetting a devoted following (the product was inspired by an employee&#8217;s proposal that the company create &#8220;a chocolate bar that a man could take to work&#8221;), the company released a new bar in a blue wrapper bearing the name Kit-Kat. The tagline warned that there would be &#8216;No More Chocolate Crisp Until After The War,&#8217; but it only lasted until 1949, when it was relaunched as the full-fledged Kit Kat and its blue packaging was replaced with red.<\/p>\n\n\n\n<p>The Kit Kat name was registered by Rowntree&#8217;s in 1911, But its origins date back much further, to the name of an early 18th-century debate group. The Kit-Cat Club had gathered on a regular basis in a tavern on Shire Lane in London, hosted by innkeeper Christopher Catling, better known to his friends as &#8216;Kit Cat.&#8217; Many years later, the snappy title fit with JWTs attempts to shift away from Rowntree&#8217;s other products&#8217; longer, more literal names. The idea of linking the Kit Kat bar with the enjoyment of a short break from the working day began to grow during JWT&#8217;s early engagement with the brand.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"249\" height=\"500\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/10\/4oclock_01.jpeg\" alt=\"\" data-id=\"2915\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=2915\" class=\"wp-image-2915\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/10\/4oclock_01.jpeg 249w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/10\/4oclock_01-149x300.jpeg 149w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><figcaption class=\"blocks-gallery-item__caption\">Late 1940s<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"353\" height=\"500\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/10\/haveabreak_01.jpeg\" alt=\"\" data-id=\"2913\" class=\"wp-image-2913\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/10\/haveabreak_01.jpeg 353w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/10\/haveabreak_01-212x300.jpeg 212w\" sizes=\"(max-width: 353px) 100vw, 353px\" \/><figcaption class=\"blocks-gallery-item__caption\">1959<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"342\" height=\"500\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/10\/have-a-break-boy_01-1.jpeg\" alt=\"\" data-id=\"2916\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/10\/have-a-break-boy_01-1.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=2916\" class=\"wp-image-2916\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/10\/have-a-break-boy_01-1.jpeg 342w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/10\/have-a-break-boy_01-1-205x300.jpeg 205w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/><figcaption class=\"blocks-gallery-item__caption\">1960s<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>The agency&#8217;s Donald Gilles wrote the line &#8216;Have a Kit Kat,&#8217; in May 1957. A year later, it was included in the brand&#8217;s first television commercials, and it has since become a fixture of the chocolate bar&#8217;s marketing campaigns. Originally, the line indicated the customary 11 a.m. tea break, known as &#8216;elevenses&#8217; in British workplaces. He designed the tagline to appeal to the postwar British ethos of manual workers who value their mid-morning break. Giles also wanted to make a point about how simple the &#8216;breakable&#8217; food is to prepare, which is ideal for manual labourers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Iconic Ads: KitKat &#039;Have a Break&#039; TV Commercial 1962\" width=\"768\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/atqZDp2R460?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>However, when it got increasingly commonly used, notably on television, the phrase&#8217;s adaptability became the key to its long-term viability. The advantages of taking a break could be applied to a variety of stressful (and potentially funny) situations.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Iconic Ads: Kit Kat - Panda TV Commercial\" width=\"768\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/ntnReN1N83g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The &#8216;Have a Break. Have a Kit Kat&#8217; slogan worked in because it was associated with acknowledging life&#8217;s modest setbacks rather than flaunting its victories. In the 1980s, the phrases were switched in the United States, and the line became the more educational, but far more ponderous, &#8216;Give Yourself a Kit Kat.&#8217; &#8216;Take a Break for Yourself.&#8217; But not for long though<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The &#8216;Have a Break. Have a Kit Kat&#8217; slogan worked in because it was associated with acknowledging life&#8217;s modest setbacks rather than flaunting its victories<\/p>\n","protected":false},"author":1,"featured_media":2912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,10],"tags":[39,1001,369,1000],"class_list":["post-2911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-marketing","tag-advertising","tag-david-gilles","tag-jwt","tag-kit-kat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iconic Ads: Have A Break, Have a Kit Kat Point of View<\/title>\n<meta name=\"description\" content=\"&#039;Have a Break, Have a Kit Kat&#039; slogan worked because it was associated with acknowledging life&#039;s setbacks rather than flaunting its victories\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlykutts.com\/index.php\/2021\/10\/19\/have-a-break-have-a-kit-kat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iconic Ads: Have A Break, Have a Kit Kat Point of View\" \/>\n<meta property=\"og:description\" content=\"&#039;Have a Break, Have a Kit Kat&#039; slogan worked because it was associated with acknowledging life&#039;s setbacks rather than flaunting its victories\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlykutts.com\/index.php\/2021\/10\/19\/have-a-break-have-a-kit-kat\/\" \/>\n<meta property=\"og:site_name\" content=\"Point of View\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-19T08:13:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-19T10:11:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/10\/kitkat_05.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"593\" \/>\n\t<meta property=\"og:image:height\" content=\"472\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vejay Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/onlykutts\" \/>\n<meta name=\"twitter:site\" content=\"@onlykutts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vejay Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/10\\\/19\\\/have-a-break-have-a-kit-kat\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/10\\\/19\\\/have-a-break-have-a-kit-kat\\\/\"},\"author\":{\"name\":\"Vejay Anand\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"headline\":\"Iconic Ads: Have A Break, Have a Kit Kat\",\"datePublished\":\"2021-10-19T08:13:57+00:00\",\"dateModified\":\"2021-10-19T10:11:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/10\\\/19\\\/have-a-break-have-a-kit-kat\\\/\"},\"wordCount\":432,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/10\\\/19\\\/have-a-break-have-a-kit-kat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/kitkat_05.jpeg\",\"keywords\":[\"advertising\",\"David Gilles\",\"jwt\",\"Kit Kat\"],\"articleSection\":[\"Advertising\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/10\\\/19\\\/have-a-break-have-a-kit-kat\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/10\\\/19\\\/have-a-break-have-a-kit-kat\\\/\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/10\\\/19\\\/have-a-break-have-a-kit-kat\\\/\",\"name\":\"Iconic Ads: Have A Break, Have a Kit Kat Point of View\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/10\\\/19\\\/have-a-break-have-a-kit-kat\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/10\\\/19\\\/have-a-break-have-a-kit-kat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/kitkat_05.jpeg\",\"datePublished\":\"2021-10-19T08:13:57+00:00\",\"dateModified\":\"2021-10-19T10:11:09+00:00\",\"description\":\"'Have a Break, Have a Kit Kat' slogan worked because it was associated with acknowledging life's setbacks rather than flaunting its victories\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/10\\\/19\\\/have-a-break-have-a-kit-kat\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/10\\\/19\\\/have-a-break-have-a-kit-kat\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/10\\\/19\\\/have-a-break-have-a-kit-kat\\\/#primaryimage\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/kitkat_05.jpeg\",\"contentUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/kitkat_05.jpeg\",\"width\":593,\"height\":472},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/10\\\/19\\\/have-a-break-have-a-kit-kat\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/onlykutts.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Iconic Ads: Have A Break, Have a Kit Kat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#website\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/\",\"name\":\"Point of View\",\"description\":\"Business &amp; Marketing Thoughts\",\"publisher\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/onlykutts.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\",\"name\":\"Vejay Anand\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"caption\":\"Vejay Anand\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\"},\"description\":\"For consultation and advice - https:\\\/\\\/topmate.io\\\/vejay_anand_s\",\"sameAs\":[\"http:\\\/\\\/onlykutts.com\",\"https:\\\/\\\/www.instagram.com\\\/onlykutts_pointofview\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/onlykutts\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/onlykutts\",\"https:\\\/\\\/www.youtube.com\\\/@SVejayAnand\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Iconic Ads: Have A Break, Have a Kit Kat Point of View","description":"'Have a Break, Have a Kit Kat' slogan worked because it was associated with acknowledging life's setbacks rather than flaunting its victories","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/onlykutts.com\/index.php\/2021\/10\/19\/have-a-break-have-a-kit-kat\/","og_locale":"en_US","og_type":"article","og_title":"Iconic Ads: Have A Break, Have a Kit Kat Point of View","og_description":"'Have a Break, Have a Kit Kat' slogan worked because it was associated with acknowledging life's setbacks rather than flaunting its victories","og_url":"https:\/\/onlykutts.com\/index.php\/2021\/10\/19\/have-a-break-have-a-kit-kat\/","og_site_name":"Point of View","article_published_time":"2021-10-19T08:13:57+00:00","article_modified_time":"2021-10-19T10:11:09+00:00","og_image":[{"width":593,"height":472,"url":"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/10\/kitkat_05.jpeg","type":"image\/jpeg"}],"author":"Vejay Anand","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/onlykutts","twitter_site":"@onlykutts","twitter_misc":{"Written by":"Vejay Anand","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/onlykutts.com\/index.php\/2021\/10\/19\/have-a-break-have-a-kit-kat\/#article","isPartOf":{"@id":"https:\/\/onlykutts.com\/index.php\/2021\/10\/19\/have-a-break-have-a-kit-kat\/"},"author":{"name":"Vejay Anand","@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"headline":"Iconic Ads: Have A Break, Have a Kit Kat","datePublished":"2021-10-19T08:13:57+00:00","dateModified":"2021-10-19T10:11:09+00:00","mainEntityOfPage":{"@id":"https:\/\/onlykutts.com\/index.php\/2021\/10\/19\/have-a-break-have-a-kit-kat\/"},"wordCount":432,"commentCount":0,"publisher":{"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"image":{"@id":"https:\/\/onlykutts.com\/index.php\/2021\/10\/19\/have-a-break-have-a-kit-kat\/#primaryimage"},"thumbnailUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/10\/kitkat_05.jpeg","keywords":["advertising","David Gilles","jwt","Kit Kat"],"articleSection":["Advertising","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/onlykutts.com\/index.php\/2021\/10\/19\/have-a-break-have-a-kit-kat\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/onlykutts.com\/index.php\/2021\/10\/19\/have-a-break-have-a-kit-kat\/","url":"https:\/\/onlykutts.com\/index.php\/2021\/10\/19\/have-a-break-have-a-kit-kat\/","name":"Iconic Ads: Have A Break, Have a Kit Kat Point of View","isPartOf":{"@id":"https:\/\/onlykutts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/onlykutts.com\/index.php\/2021\/10\/19\/have-a-break-have-a-kit-kat\/#primaryimage"},"image":{"@id":"https:\/\/onlykutts.com\/index.php\/2021\/10\/19\/have-a-break-have-a-kit-kat\/#primaryimage"},"thumbnailUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/10\/kitkat_05.jpeg","datePublished":"2021-10-19T08:13:57+00:00","dateModified":"2021-10-19T10:11:09+00:00","description":"'Have a Break, Have a Kit Kat' slogan worked because it was associated with acknowledging life's setbacks rather than flaunting its victories","breadcrumb":{"@id":"https:\/\/onlykutts.com\/index.php\/2021\/10\/19\/have-a-break-have-a-kit-kat\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/onlykutts.com\/index.php\/2021\/10\/19\/have-a-break-have-a-kit-kat\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/onlykutts.com\/index.php\/2021\/10\/19\/have-a-break-have-a-kit-kat\/#primaryimage","url":"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/10\/kitkat_05.jpeg","contentUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/10\/kitkat_05.jpeg","width":593,"height":472},{"@type":"BreadcrumbList","@id":"https:\/\/onlykutts.com\/index.php\/2021\/10\/19\/have-a-break-have-a-kit-kat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/onlykutts.com\/"},{"@type":"ListItem","position":2,"name":"Iconic Ads: Have A Break, Have a Kit Kat"}]},{"@type":"WebSite","@id":"https:\/\/onlykutts.com\/#website","url":"https:\/\/onlykutts.com\/","name":"Point of View","description":"Business &amp; Marketing Thoughts","publisher":{"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/onlykutts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277","name":"Vejay Anand","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","caption":"Vejay Anand"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g"},"description":"For consultation and advice - https:\/\/topmate.io\/vejay_anand_s","sameAs":["http:\/\/onlykutts.com","https:\/\/www.instagram.com\/onlykutts_pointofview\/","https:\/\/www.linkedin.com\/in\/onlykutts\/","https:\/\/x.com\/https:\/\/twitter.com\/onlykutts","https:\/\/www.youtube.com\/@SVejayAnand"]}]}},"_links":{"self":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts\/2911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/comments?post=2911"}],"version-history":[{"count":0,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts\/2911\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/media\/2912"}],"wp:attachment":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/media?parent=2911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/categories?post=2911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/tags?post=2911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}