One evening Kishore Subramaniam, the planner on Sonata watches walked into Rajesh Ramaswamy’s (Ramsam)\u2019s room for a chat.<\/p>\n\n\n\n
Kishore: Machaan, we need to do an ad with Dhoni for Sonata around IPL.<\/p>\n\n\n\n
Ramsam was clueless about cricket. And moreover, this was for the very first IPL, where he hadn\u2019t a clue on how it works.<\/p>\n\n\n\n
Ramsam: What about it?<\/p>\n\n\n\n
Kishore: Well, he\u2019s been declared the captain of Chennai Super Kings.<\/p>\n\n\n\n
Ramsam: What? How can he be from Chennai. Isn\u2019t he from Ranchi?<\/p>\n\n\n\n
This seemed extremely puzzling for Ramsam, on how can Dhoni be the captain of CSK, where he has nothing to do with that region. According to him, Dhoni should have played for a team closer to his hometown.<\/p>\n\n\n\n
But there was equally a big buzz around Dhoni being a part of CSK not only in Tamilnadu but all over India as he was the India cricket team captain.<\/p>\n\n\n\n
The perplexed Kishore had to explain the whole IPL concept to Ramsam. Ramsam recollects he was not sure he got the concept even then.<\/p>\n\n\n\n
Rajesh was\/ is a film buff and being a Dhanush fan, he went home thinking about this weird situation. And his iPod picked up a \u2018Porki\u2019 song from the film Pudupettai which had the lines \u2013 \u201cYenga area, ulle varaade\u201d (this is my area, don\u2019t come in!).<\/p>\n\n\n\n
Ironically this seemed so much like the situation he was pondering over\u2026Dhoni not being from the area, and now getting in.<\/p>\n\n\n\n
Hey, could that be the idea?<\/p>\n\n\n\n
He liked it so much that he played repeatedly \u2013 in the car, at office, home etc. and slowly began to see the film in his head.<\/p>\n\n\n\n
Dhoni doing Tapaang to this track, and reemphasising that he has become a part of them.<\/p>\n\n\n\n
For feedback, he asked Kishore. He laughed hysterically and agreed that it\u2019s mad. And he\u2019d make the pitch for it.<\/p>\n\n\n\n
Sonata team loved it in an instant. And decided to go ahead with it, even though it was very different from the brand\u2019s tone of voice.<\/p>\n\n\n\n
Ramsam roped in his good friend Sudhir Makhija to direct the same.<\/p>\n\n\n\n