![\"\"](\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/09\/camels-intro.jpeg\")
<\/figure><\/div>\n\n\n\nThen advertising was advised for a full-scale launch of the brand.<\/p>\n\n\n\n
Sales Divisions, of which there were 87 in the United States, were in charge of this launch. Each Division Manager was told to contact the Home Office as soon as he completed distribution in his territory.<\/p>\n\n\n\n
Teaser content in newspapers, typically forty inches in size, kicked off the advertising campaign.<\/p>\n\n\n\n
The first ad featured a simple teaser display with the words “The Camels Are Coming” on it. It was a play on the old Scottish folk song “The Campbells Are Coming”<\/p>\n\n\n\n
The second advertisement featured the wording “Tomorrow’ There \u2018ill Be More Camels in This Town Than in Asia and Africa Combined.”<\/p>\n\n\n\n
The third advertisement stated “Camels Are Here,” and went on to describe the brand.<\/p>\n\n\n\n
From then on, newspaper space was used on a campaign centered on the idea that Camel Cigarettes did not offer any premiums. Though common with most cigarettes at the time. The cost of the tobaccos used in Camel was too high to allow anything other than the high-quality product itself.<\/p>\n\n\n\n
Except for New York City, camels began to move quickly in practically every location. That city had been relegated to the end of the line. The Metropolitan Tobacco Company, which had advised the R. J. Reynolds Tobacco Company that if they kept their salesmen out of New York City, they would give them distribution in about 17,000 top-rated stores in one week – as soon as they were convinced the product would sell.<\/p>\n\n\n\n
Reynolds agreed. In Newe York, employing the same strategy – with advertisements appearing in magazines and billboards in addition to newspapers, but with the same hard-selling premise.<\/p>\n\n\n\n
Camels rose from fourth to first place in five years, capturing a substantial portion of the cigarette market.<\/p>\n\n\n\n
![\"\"](\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/09\/camel-mile.jpg\")
<\/figure><\/div>\n\n\n\nOne of the most memorable phrases in the cigarette wars arose from an interesting experience.<\/p>\n\n\n\n
One day, a sign painter was working on a billboard when a man approached him and requested if he could give him a cigarette. The painter offered him a Camel. “I’d Walk A Mile For A Camel,” the stranger responded, thanking him enthusiastically.<\/p>\n\n\n\n
The sign painter was astute enough to sound out the agency about the potential billboard idea, and one of the best and most well-known advertising slogans arose from it.<\/p>\n\n\n\n
Credit goes to Armistead to recognise this line and use it everywhere.<\/p>\n","protected":false},"excerpt":{"rendered":"
It was luck and smartness that the now famous line came from NW Ayers’ Armistead, who smartly used the line for the brand.<\/p>\n","protected":false},"author":1,"featured_media":2750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,10],"tags":[39,916,915,914],"class_list":["post-2747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-marketing","tag-advertising","tag-armistead","tag-camel","tag-r-j-reynolds"],"yoast_head":"\n